The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans. [More]

The Pop-Tart Commercials That Haunt My Dreams

The Pop-Tart Commercials That Haunt My Dreams

Pretty girls, fruit hurtling in windows, giant toasters: it’s like something out of a terrifying hallucination. Only it’s not. These are the terrifying images that those of us who watched Pop-Tart commercials in the ’80s and ’90s are now trying to forget. [More]

Times Square Pop-Tart Emporium Doesn't Open Until After Breakfast

Times Square Pop-Tart Emporium Doesn't Open Until After Breakfast

When do you eat Pop-Tarts? They’re supposed to be a breakfast food, aren’t they? So why does the new Pop-Tarts World store in Manhattan’s Times Square not open until 11:00? That’s lunchtime, people! [More]

Pop-Tarts Open Times Square Pop-Up Store With Pop-Tart Sushi

Pop-Tarts Open Times Square Pop-Up Store With Pop-Tart Sushi

In order to satisfy the staggering outcry for Pop-Tart related services, the iconic toaster treat has opened up a store in Times Square. One of the delicacies they serve is “Pop-Tart Sushi,” three kinds of minced Pop-Tarts rolled in fruit roll-up. [More]

Make Your Own Pop Tarts!

Make Your Own Pop Tarts!

Here’s a cool recipe for making your own Pop Tarts at home from SmittenKitchen. Sturdy crust, not soggy filling – the secret is a lil’ thickener – and, according to the author, “the buttery, flaky, no-toaster-required-to-soften-it transcendence the grocery store aisle version can only dream about.” It’s fun, it’s tasty, it’s HFCS-free. [More]

Go-Tarts Blithely Indifferent To Own Sucking

Go-Tarts Blithely Indifferent To Own Sucking

Dan loves Kellogg’s Frosted Brown Sugar Cinnamon Pop-Tarts. When he saw Kellogg’s had a new version, “Pop-Tarts Go-Tarts,” he gave them a shot and was promptly disgusted. “Bad as in “I ordered the filet and I got rump” bad,” he says.