New Gap Logo: Next Tropicana-Style Redesign Flop?

New Gap Logo: Next Tropicana-Style Redesign Flop?

The marketing geniuses at The Gap seem to have fiddled around with Photoshop for a few minutes and designed a new company logo that’s as bland and uninteresting as jeans and a black t-shirt. It’s not ugly, but it’s not memorable or creative, either. What were they thinking? [More]