Studio Turns High School Graduation Into Marketing Stunt, Nobody Cares

Studio Turns High School Graduation Into Marketing Stunt, Nobody Cares

The Wall Street Journal looks at how an unfortunately named marketing agency called the Intelligence Group tried to promote recent bomb “I Love You, Beth Cooper” with a viral video on YouTube. (Can we just once and for all ban anyone who works in advertising from accessing YouTube?) They paid the valedictorian of a Los Angeles high school $1,800 to “spontaneously” blurt out a secret crush during her speech, and they hired someone to film the speech in a faux-homemade style to post online.