(Listener42)

If you’re trying to sell a product, it’s probably a good idea to make sure that the person you’re e-mailing isn’t the person who invented a competing product. Say, trying to pitch the Drupal content management system to the creator of competitor WordPress. Sometimes it helps just to Google someone’s name. (via PRDaily)

Men's Retailer Begs For Customers

Men's Retailer Begs For Customers

Here’s a new take on direct mail that we’ll call the “painfully honest but kind of sad” approach. George Anderson at RetailWire writes that a local men’s retailer sent him the following plea via snail mail.

ADT: Sign Up Or Thieves Will Kill Your Dogs With Oven Cleaner

ADT: Sign Up Or Thieves Will Kill Your Dogs With Oven Cleaner

Leo thought that letting his two dogs greet an approaching ADT salesman would be enough of a hint that he didn’t want their security services. Nope! The well-trained salesman sensitively barked: “You know what they are doing to dogs now, don’t you? They’re spraying oven-cleaner into their face, killing them in 20 seconds!”