(Matte)

Florida SodaStream Users May Soon Be Able To Create DIY Pepsi At Home

People who own SodaStream machines may soon be able to see whether or not the in-home beverage-maker can truly replicate a big-name household brand. PepsiCo announced today that it will be doing a limited test of making its pop brands available for the SodaStream. [More]

Crafty.

Pepsi Introduces A “Craft” Soda Made With Cane Sugar

PepsiCo is hopping on the ye olde bandwagon and going back to the days when soda was sweetened with sugar, and free of artificial sweeteners or high-fructose corn syrup. Dubbing its new craft soda Caleb’s Kola, Pepsi says the drink is made with cane sugar, “a special blend of spices” and a kola nut extract. [More]

Pepsi To Start Selling Naturally Sweetened Soda — But Only On Amazon

Pepsi To Start Selling Naturally Sweetened Soda — But Only On Amazon

Latching onto a double dose consumer trends, Pepsi will start selling naturally sweetened sodas, free of the artificial kind many people are eschewing these days, but the only way to buy the drinks is going to be online in an exclusive deal with Amazon. [More]

We Have Seen The Future, And It Serves Strawberry Dr Pepper

We Have Seen The Future, And It Serves Strawberry Dr Pepper

Last year, we brought you news that Pepsi finally had its answer to the Coke Freestyle super-fountain, and it was called the Pepsi Touch Tower. Over a year later, these machines finally made their way out into the wild, and have been renamed the Pepsi Spire. There aren’t many in operation: only 76 in the United States as of this writing. We were fortunate enough to encounter one while grabbing a slice of pizza. [More]

Diet Sodas Better For Weight Loss Than Water, Concludes Study Paid For By Soda Industry

Diet Sodas Better For Weight Loss Than Water, Concludes Study Paid For By Soda Industry

There’s a widely held belief among fitness and health experts that people who truly want to lose weight and keep it off should replace diet sodas and other artificially sweetened beverages with nature’s no-calorie drink: water. You know who stands to lose a lot of money from people believing that? The same industry that funded a new study that concluded that diet drinks are better for weight loss than water. [More]

Tests Show High Level Of Possible Carcinogen In Pepsi One

Tests Show High Level Of Possible Carcinogen In Pepsi One

As recently as last summer,Pepsi was called out (by the Center for Environmental Health) for continuing to use a controversial caramel coloring — one that can contain a possible carcinogen and is included under hazard label regulation in California — in spite of calls for an end to its use. New tests from our coworkers at Consumer Reports confirm that Pepsi, Diet Pepsi, and Pepsi One all contain significant levels of the ingredient. [More]

Fresh from the Gatorade vine.

Pepsi Decides To Discontinue “Natural” Gatorade Because, Come On, Really?

Back when I was growing up on my grandparents’ farm out on the prairie, whenever I was exhausted from a long day of playing professional sports I simply went to the Gatorade well and pulled up a bucketful of natural Gatorade. Nothing like it! Straight from the earth! That’s not true, but there was a “natural” line of Gatorade that PepsiCo has now decided just isn’t working. [More]

FDA Gives OK To New Coca-Cola-Backed Sweetener That Claims To Taste More Like Sugar

FDA Gives OK To New Coca-Cola-Backed Sweetener That Claims To Taste More Like Sugar

Because we all want sweet things but don’t want to accept that eating too many sweet things can make us fat, the world’s largest producer of stevia says it has gotten the go-ahead from the Food and Drug Administration to start using a new version of the sweetener that it developed with the folks at Coca-Cola. [More]

The Thought Of Dorito-Covered Hot Wings Convinces Buffalo Wild Wings To Switch From Coke To Pepsi

(photos: Morton Fox and Danny Ngan)

Restaurant chain Buffalo Wild Wings is ditching Coca-Cola as its soft drink supplier and switching to Pepsi. But what’s most fascinating about this change is how the folks at PepsiCo convinced BWW to jump ship. [More]

PepsiCo Thinks Its Drinks Aren’t Smelly Enough, Wants To Add Scent Capsules

PepsiCo Thinks Its Drinks Aren’t Smelly Enough, Wants To Add Scent Capsules

Have you ever cracked open a bottle of Tropicana orange juice and thought to yourself, “I would drink so much more of this juice if it smelled even more orange-y”? Probably not, but the folks at PepsiCo are seeking to patent technology that would arouse the customer’s sense of smell from the moment the container is opened. [More]

(So Cal Metro)

Pepsi Scolded For Continued Use Of Controversial Caramel Coloring Considered A Carcinogen In California

A couple years back, the state of California declared that a caramel coloring agent, 4-methylimidazole (or 4-MEI), was a carcinogen and said that any beverages containing certain levels of 4-MEI would have to carry a warning label. With the most populous state in the nation effectively telling them to find another coloring agent, both Coca-Cola and Pepsi promised to change their respective formulas. But while Coke has made the switch nationally, Pepsi has only stopped using 4-MEI in California, says a new report. [More]

(Paxton Holley)

Is Brand Perception Tricking Our Brains Into Not Thinking About What We’re Tasting?

Most of us have seen hidden-camera tricks where some unwitting subject raves about what they are eating because they have been told it’s a certain brand or from a well-regarded restaurant, only to find out it’s a generic frozen dinner from the supermarket. What if these people aren’t necessarily pretending to like the food? A new study shows that brands may make us so predisposed to an opinion that we don’t use the part of our brain that helps to make such judgements. [More]

(Nabity Photos)

Appeals Court Hears Arguments On NYC’s Fizzling Big-Soda Ban

It’s been three months since a judge tossed out New York City Mayor Michael Bloomberg’s ban on sugary drinks larger than 16 ounces, calling the regulation “arbitrary and capricious.” Today, a state appeals court panel heard arguments for and against the ban, but it doesn’t look good for Mayor Mike. [More]

Google google google google google.

From The Shameless To The Egregious, We Grade The Product Placements In 12 Ad-Packed Movies

You’ve probably seen the 30-second TV ads promoting that new 2-hour commercial for Google starring those two actors from that other movie that people really liked eight years ago. We’d like to think product placement has sunk to a new low, but every time we’re convinced that advertisers have hit bottom, someone throws them a more powerful digging implement. [More]

Vanilla Mountain Dew, Strawberry Pepsi Made Possible By New Soda Fountains

Vanilla Mountain Dew, Strawberry Pepsi Made Possible By New Soda Fountains

Four years after Coca-Cola launched its Freestyle soda fountains that allow users to mix/match/blend/concoct whatever flavor monstrosities they want without the hassle of having to bounce from nozzle to nozzle, PepsiCo has finally gotten on board the Fantasy Flavor Train with a test of a new soda fountain that allows customers to add shots of extra flavor into their sweet drinks. [More]

(Paxton Holley)

How My Love Of Diet Pepsi Vanilla Almost Got Me Ejected From Walmart

If our readership understands anything, its fanatical devotion to one product and an almost equally fanatical need to make stores follow their own policies. That is how Tom got in serious trouble with the employees of his local Walmart. Or did the local Walmart’s employees get in trouble with Tom? Walmart promises to price-match local competitors, including the prices with loyalty cards. Except, apparently, when it comes to Pepsi. For Tom.

[More]

(БРАТСТВО)

Group Calls For Limits On Sugar In Soft Drinks

The Center for Science in the Public Interest, which loves to ruin everyone’s day by reminding people of all the calories and fat in the foods we enjoy, are calling on the FDA to set a safe level of added sugars in soft drinks and other sweetened beverages. [More]

Don't call it an energy drink, or a soda... it just is what it is.

Mountain Dew… Now For Breakfast

For people who think Taco Bell’s “Mtn Dew A.M.” blend of Mountain Dew and orange juice is just a little bit too natural for a breakfast drink, the folks at PepsiCo have heard your pleas and are rolling out an actual breakfast-drink version of Mountain Dew called “Kickstart.” [More]