Consumerist
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aquafina
$1.26 Billion Glorified Tap Water Judgment Against Pepsi Thrown Out
Good news for Pepsico: the lawsuit two Wisconsin men filed, accusing the company of stealing from them the idea that eventually became Aquafina, will have to be judged on its actual merits. The default judgment of $1.26 billion that they received when Pepsi failed to acknowledge the suit has been vacated. More » -
aquafina
Misplaced Letter Costs PepsiCo $1.26 Billion In Bottled Water Lawsuit
It's easy to joke about PepsiCo's Aquafina. After all, it's purified municipal tap water, bottled and sold at prices comparable to juices and soda. But the product is no joke to two men in Wisconsin. In 1981, they discussed their idea to bottle and sell purified tap water with some of PepsiCo's regional bottlers. Allegedly, the idea made its way back to PepsiCo and eventually became Aquafina.
This year, they sued PepsiCo. But the paperwork was lost in layers of corporate bureaucracy, and PepsiCo failed to send a representative, winning the men a default judgment of $1.26 billion. Yes, with a B. More »
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branding
Top 25 Best Global Brands — Samsung, Microsoft Beat Apple
Branding consultants Interbrand have released their 2009 "Best Global Brands" report. Once again, Coke is the planet's most valuable brand. IBM and Microsoft took second and third respectively. Check out he top 25 inside. More » -
unwinnable contests
Pepsi Rock Band Contest May Have Been Unwinnable At The End
The Internets are aflame over a Pepsi contest that gave out free instant-win Rock Band codes. Apparently the powers that be shut down the contest before it was supposed to end Sept. 12 and 13, while still proclaiming on its website it was going on. 5frets.com has a detailed report of how things went down. More » -
all glory to the pepsi toad
Good News,That Dead Mouse In Your Diet Pepsi Was Actually A Toad
Remember the purported mouse that a man in Florida purportedly found in his can of Pepsi? Lab tests are back, and it turns out that it wasn't actually a mouse.
If you're of a delicate disposition, go read our Cash4Gold investigation again. Or look at this post on Cute Overload. Trust us. Do not proceed. More »
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Never Stop Screaming Ever
Pardon Me, But There Is A Mouse In This Can Of Diet Pepsi
(Ed. note— Ok, let me just tell you that reading this story made my stomach flip, which is something that almost never happens to me, so if you're eating lunch or (heaven forbid) drinking a Pepsi — just go to Cute Overload and forget this ever happened.) A Florida man says he was drinking a can of Diet Pepsi when he noted that it tasted funny. (Warning: "Not Safe For Lunch" graphic picture inside.) More » -
funny
Pepsi VS Coke Logo Evolution
Some mystery genius put together a comparison of the logo evolution of Pepsi Vs. Coke. Enjoy. More » -
fast food
Save Time With 2,000 Calorie Fast Food Meals
Recently, those buzzkills at Time published this mouth-watering article about the massive caloric content of fast food. Apparently, the Senate is considering federal legislation that would require chain restaurants to list calorie counts on menus. More » -
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shiso pepsi
Move To Japan So You Can Drink Veggie Pepsi, Or Green Tea Coke
Two new cola taste sensations are set to hit the vending machines of Japan, and no, you can't either. They're Green Tea Coke and Shiso-flavored Pepsi. Who in the what now? More » -
pepsi
Pepsi Yankees Promotion Leads To Fans Chanting "Pepsi Sucks!"
It's probably never a good idea to offer Yankees fans free tickets for showing up and forming a crowd, because then you've got a crowd of Yankees fans with nothing to do, and that's not going to end well. In this case, after the fans found out that Pepsi over-promised the number of free tickets it was giving out, they turned hostile. More » -
lawsutis
Pepsi Sues Coke For False Advertising, Demands Recall Of Sports Drink
Pepsi is suing Coke over claims that their new sports drink, Powerade Ion4, is "more complete" than their own Gatorade. More » -
sugar
Three New HFCS-Free Drinks From Pepsi
We already told you about Pepsi Throwback and Mountain Dew Throwback — now there's Pepsi Natural. More » -
One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign. It's a peek behind the curtains at how much thought goes into packaging, and how it's designed to communicate to you subconsciously. [AdAge] (Thanks to wanda!)
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backlash
"Loyal Customer" Backlash Forces Tropicana To Abandon New Packaging
The New York Times says that "loyal" Tropicana customers are up in arms about the new packaging, calling it "ugly," "generic" and claiming that it looks like a store brand. Others say that the packaging makes it difficult to distinguish between the different varieties of orange juice. More » -
hfcs
ATTN: HFCS Haters. Get Ready For Sugar-Sweetened "Pepsi Throwback"
According to Beverage Industry Magazine, Pepsi will be launching "Pepsi Throwback" and "Mountain Dew Throwback," both of which contain sugar instead of high fructose corn syrup. The logos, seen above, were found through a search of the United States Patent and Trademark Office's Trademark Electronic Search System by BevReview.com, which reports that the trademarks were filed on January 9, 2009. More » -
marketing
Leaked Document Shows That Pepsi Logo Is Pinnacle Of Human Achievement
When Pepsi redesigned their logo, we all just figure that they wanted it to look more like Obama's. Apparently not. A leaked document shows that actually... the entire history of civilization and the formation of the theory of relativity was just some stuff that lead up to the new Pepsi logo. More » -
Pepsi is suing an Atlanta distributor for distributing Mexican Pepsi, sweetened with cane sugar instead of high fructose corn syrup, in the U.S.
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aquafina skin care
Throw Back A Fresh Glass Of Aquafina Face Juice
Aquafina is now making skin care products... More »
pepsi
New York, 4:06 AM
Mon Nov 9
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