As dominant as it is and has been for decades, TV advertising is something of a crapshoot. Neilsen ratings are still the gold standard for every network out there, especially since they now finally track time-shifted viewing. But Neilsen still uses their own proprietary tech, and works on a sampling basis. In an age when every set-top box and most of the TVs they’re plugged into are themselves net-connected computers, there’s a more granular and accurate way to measure viewers and to advertise to them — and Google’s taking it. [More]
While DirecTV may make people laugh (or cringe) with its multiple Rob Lowe ads, the thing that matters to many people when choosing between cable and satellite is price. But a new Federal Trade Commission complaint filed against the nation’s second-largest pay-TV service alleges that DirecTV is tricking consumers into believing they’re getting a better deal than they end up with. [More]
Dish’s Sling TV streaming service is currently a pretty bare-bones operation, with only about a dozen channels and very little in the way of on-demand content. Today the service announced its first partnership with a premium pay-TV movie network. And no, it’s not HBO, Showtime, or even Starz. [More]
Though we still don’t know a specific launch date, name, or monthly cost of HBO’s upcoming standalone streaming service, it looks like some pay-TV providers are cutting their rates for the premium service or offering discounted promotions in advance of its debut. [More]
After what seemed like an eternity of news leaks, rumors, and promises of an online-only pay-TV service from Sony, the company has finally announced that it will indeed be launching that cloud-based service, and that it will start with a slate of channels including some that humans actually watch. [More]
Pay TV companies make bundles by bundling channels together in subscription packages, forcing customers to pay inflated fees for packages that are stuffed with channels they don’t care about. The U.S. Court of Appeals could have done subscribers a solid by forcing cable and satellite companies to change their modus operandi, but it ruled that there’s nothing illegal about the exploitative practice, upholding a judgment in a lower court. [More]
Jeff wanted to upgrade his DirecTV service and sign a new two-year contract, but the company changed his appointment to a time he wasn’t available, then canceled it, all without his approval. [More]
DirecTV and Versus Network — which shows NHL games — can’t agree on terms, meaning hockey fans may be in danger of having their TV-unfriendly sport not showing up much on TV this season.