Back in 2012, Starbucks bought a San Francisco-based bakery chain, La Boulange, to help class up its offerings in the pastry case. While Starbucks will keep the brand for the pastries served in Starbucks cafés, the company has decided to close the 23 standalone La Boulange locactions that have stayed in business since the acquisition. [More]
Perhaps you’ve experienced that cycle familiar to many home cooks: You come up with a recipe, it turns out reeeally well and so you end up making it a lot… until eventually, you get sick of it and move on, dusting that favorite off now and again. But Dominique Ansel, the creator of the cronut, has to eat one of his pastries every single day as part of his job. Poor guy. [More]
Have the pastry offerings at your local Starbucks gotten too fancy-pantsy for you in recent years? Do you miss having a slice of lemon cake with your coffee? Apparently you’re not alone, as the coffee colossus has heeded the call of complaining customers and decided to bring back foods that had been deemed not sexy enough by the chain. [More]
Yes, we wrote about this yesterday, but we figured it deserved posting a reminder this morning. Today is Free Pastry Day at Starbucks. It’s a slightly misleading moniker because you don’t just walk in and get a free sweet thing. You have to buy a beverage to get one. But still, it’s basically free because why would anyone ever walk into Starbucks and not buy a beverage? [More]
Angela and Vanessa Simmons, daughters of Reverend Run of Run-D.M.C., are following the Hot Topic business model of ripping off the designs of other people. In this case, their fashion line Pastry keeps putting out t-shirt designs that are uncomfortably similar to the tees that Johnny Cupcakes puts out first. Last Spring, he had his lawyer contact them about trademark infringement, but he says that hasn’t stopped them from using his line as a free design resource. Classy!
The trunk humpers over at Treehugger have the scoop on Japan’s pastry-phobia and one intrepid patisserie’s response to it. Apparently, Japanese men feel that their manhood is called into question when publically eating flouncy, sugary cakes. The solution? Make the pastries look like fast food, including hamburgers and french fries.