Party City Saves Money On Models, Just Makes Photos For Plus-Size Items Wider

Party City Saves Money On Models, Just Makes Photos For Plus-Size Items Wider

If you’re a costume store and have both misses’ and plus-sized tights and leggings to sell, there are two things you could do. You could hire models who fit into each respective product line, and take photos of their legs in each item. Or you could take pictures of a misses’ size model wearing the tights, then stretch out the images to create the illusion of a plus-size model. Party City did one of these. [More]

Strictly Speaking, This Party City Sale Sticker Is True, But It’s Still Stupid

Mathemetically, this is true.

Shopping at Party City, Jeff noticed this odd sticker. It advertises discounts of “up to 75% off” and that the item retails at $9.99 and now costs $10. Only that’s not really the confusing part. [More]

Party City Takes Marketing Lessons From Macy's

Party City Takes Marketing Lessons From Macy's

Consumers are so literal-minded. We see a sign that says “all items $1,” and we foolishly believe that all items cost $1. Marketers take advantage of these tendencies with signage trickery and cruel, cruel asterisks. That’s what Andrey found at a Party City store. “It’s neither [all] on sale, nor does it make any sense,” he typed on his phone. [More]