Doctors Smack Down "Smart Choices" Campaign Labeling Fruit Loops As "Healthy"

Doctors Smack Down "Smart Choices" Campaign Labeling Fruit Loops As "Healthy"

Last week we pointed you toward the New York Times’ report on the dubious Smart Choices campaign, an industry-backed, pseudo-science marketing effort to convince you Froot Loops and other sugary cereals really are part of a complete, healthy breakfast. The Sustainable Food blog is not amused at the existence of such a program, and put together a list of 10 reasons Smart Choices is bogus.