(SA_Steve)

Pepsi Is Planning To Launch An Organic Version Of Gatorade Next Year

Whenever you take a swig of Gatorade, you’re probably not thinking about the Riptide Rush tree that bore fruit and provided your drink with flavor. But Pepsi wants to change how customers view Gatorade with a flying leap onto the healthy trend bandwagon, by introducing an organic version of the sports beverage next year. [More]

Pinnacle Foods Takes A Trip Down The Healthy Aisle, Pays $710M For Boulder Brands

Pinnacle Foods Takes A Trip Down The Healthy Aisle, Pays $710M For Boulder Brands

If you’re a major player in the food industry, the cool thing to do these days is buy up brands with a natural and/or organic bent to them to show consumers how healthy and hip you are. Pinnacle Foods is no different, taking a trip down the organic aisle to scoop up natural packaged foods maker Boulder Brands for $710 million. [More]

Turkey Talk: What Do Labels Like “Young,” “Fresh” And “Natural” Actually Mean?

Turkey Talk: What Do Labels Like “Young,” “Fresh” And “Natural” Actually Mean?

Whether you’re strolling down the supermarket aisle or perusing online grocers’ offerings ahead of Thanksgiving, you’re bound to see turkeys with a wide range of labels: “young,” “fresh,” “premium” and other distinctions that you may think you understand… but you probably don’t. [More]

This tofu-loving hamster (probably) didn't steal the delivery truck. (pyza*)

Truck Full Of Tofu, Organic Drinks Goes Missing From Safeway Parking Lot

If we were going to steal a semi truck full of something from a grocery store (we would never do something like that, and we suggest you don’t either), it certainly wouldn’t be one brimming with tofu and organic health drinks. But those items were apparently appealing to one Oregon thief Tuesday when he made off with a truck full of the products.  [More]

McDonald’s Now Offering A 100% Organic Burger… In Germany

McDonald’s Now Offering A 100% Organic Burger… In Germany

In an attempt to turn around sluggish sales and capture the always desirable millennial market, McDonald’s has introduced new and revised old menu items: offering kale, beefing up the Quarter Pounder, and adding all-day breakfast just to name a few. The company’s latest ploy: an organic hamburger. But there’s a catch — it’s only available in Germany. [More]

Company Behind Wonder Bread Shells Out $120M For Alpine Valley Bread Co & Its Organic Offerings

Company Behind Wonder Bread Shells Out $120M For Alpine Valley Bread Co & Its Organic Offerings

As consumers’ tastes shift toward healthier foods, the appeal of organic products has had companies scrambling to either trot out their own organic offerings or just buy out other businesses that are already in the game. Flowers Foods is taking the latter route, snapping up organic food purveyor Alpine Valley Bread Co. for $120 million, its second acquisition of an organic baking company in a month. [More]

(AlishaV)

Whole Foods Planning Lower-Cost Chain Aimed At — You Guessed It — Millennials

The magic “M” word is making changes in the consumer world yet again: This time that all-consuming desire to reach millennials that we’ve seen everywhere from fast food to department stores has struck Whole Foods, prompting the company to announce a lower-cost chain designed especially to lure in the younger set. [More]

(kc2gvx)

Wendy’s Jumping On Organic Bandwagon With Addition Of Honest Tea At Restaurants Nationwide

Though not many of its fast food rivals have taken the plunge into organic waters, Wendy’s is just going with the trend embraced increasingly by consumers, announcing that it’ll be serving Honest Tea nationwide at its restaurants, brewed fresh by workers and sweetened with fair-trade sugars and natural flavors approved in USDA certified organic foods. [More]

(Clean Wal-Mart)

Survey Says: Shoppers Prefer Cosmetics With Cruelty-Free, All Natural Labels

When it comes to what we slap on our faces, a new survey says we’ve got more than just beauty on our minds when choosing which cosmetics to buy: Turns out a love for plants, animals and all things natural is the guiding force when shoppers are making decisions in the beauty aisle. [More]

(Seer Snively)

What Does “Organic” Mean For Non-Edible Items? Not Much, Necessarily

Way back in 2002, the U.S. Department of Agriculture began certifying food and drinks that meet the federal standards to be called “organic.” Depending on the type of food, organic certification has different requirements. While a wide variety of products are marketed as “organic,” this label doesn’t necessarily mean anything when applied to a product that you can’t eat. [More]

Customers Petition General Mills To Keep Annie’s Products Organic

Customers Petition General Mills To Keep Annie’s Products Organic

Earlier this month, cereal giant General Mills announced that it would purchase Annie’s Homegrown, an organic foods company best known for its boxed macaroni and cheese and bunny-shaped crackers and cookies. The Annie’s board approved the sale, but many organic food fans feel betrayed. Almost 13,000 people have signed a petition urging General Mills to keep Annie’s exactly as it is. [More]

“Organic” Chicken Is Different Than “Antibiotic-Free” And “Natural” Means Nothing

“Organic” Chicken Is Different Than “Antibiotic-Free” And “Natural” Means Nothing

Once upon a time, not very long ago, you went to the grocery store — not a big box store, or a warehouse club or online — and bought “chicken.” Now the poultry section can be a confusing mish-mash of labels that may not mean what consumers think they mean, or may not mean anything at all. [More]

Is That "Organic" Egg A Good Egg?

Is That "Organic" Egg A Good Egg?

Not all organic eggs are created equal. While different cartons of eggs might all have the same “Organic! Yay!” label slapped on them, standards for what that means can vary from farm to farm. One might meet minimum USDA or Federal standards while another has no real outdoor access for the chickens to speak of. To help you navigate the bedeviling array of options, The Cornucopia Institute has created an Organic Egg Scorecard to rate farms on a 5-egg system. Small farms with lots of pasture for the chickens to frolic in rate highly, while eggs put out by Trader Joe’s, Kirkland, and Price Chopper only get a one egg rating. [More]

Grow Your Own Everlasting Salad

Grow Your Own Everlasting Salad

It doesn’t take magical powers to make veggies sprout from your backyard – just some effort, knowledge and responsibility. Growing your own garden can save you money, ensure the food you eat is free of pesticides and harmful chemicals and provide a satisfying hobby. [More]

Suss Out Fakers At Farmers Markets

Suss Out Fakers At Farmers Markets

As an undercover hidden camera investigation recently revealed, not every bearded and overall-wearing guy behind the stand at farmers markets is selling food he grew himself. Some of them just load up a local produce warehouses and sell it to you at a feel-good-about-saving-the-earth premium. So how do you tell who’s real and who’s shoveling you fertilizer? [More]

Los Angeles Farmers Markets Full Of Lies, Warehouse Produce

Los Angeles Farmers Markets Full Of Lies, Warehouse Produce

If you’re in California and need to make a little extra cash, why not buy a bag of baby carrots from the supermarket, throw some potting soil on them, and sell them at your local farmers market as fresh-from-your-farm organic treats? Okay, maybe technically that’s not permitted, but who’s going to stop you? An NBCLA investigation found vendors at several farmers markets were lying to customers about their produce, and sourcing it from local warehouses instead of their own farms. [More]

Artisanal Is The New Organic

Artisanal Is The New Organic

There’s a burgeoning artisanal market in the U.S., where goods made by hand or in small batches–and marketed with lots of footnotes and descriptions of quality–are growing increasingly more popular. But why, and is it just a hipster lifestyle ingredient or an actual shift in the larger population? [More]

USDA Wants To Make Sure That Organic Food From China Is Really Organic

USDA Wants To Make Sure That Organic Food From China Is Really Organic

The U.S. Department of Agriculture has banned one of the biggest food inspector groups in the nation from operating in China, reports the New York Times, because of conflict of interest concerns. It turns out the Organic Crop Improvement Association (OCIA) was using employees of a Chinese government agency to inspect Chinese government-owned farms, which sort of misses the point of independent certification entirely. [More]