Whether you like it pulp-free, full of pulp, sweet or tarty, orange juice is probably the most popular breakfast beverage around, especially when it’s freshly-squeezed. Pressed for time, many consumers opt for “fresh” offerings like Coca-Cola’s Simply Juice orange juice. But despite that moniker, it turns out the stuff is anything but simple. Instead, the company employs a baffling array of complicated mathematical calculations, satellite imagery and an all-knowing algorithm. [More]
Remember when fungicides from Brazil and other orange-producing countries was going around tainting loads of juice and everyone was freaking out like, “Argh, now where will I get my Vitamin C from?!?!?” ? Don’t worry, guys. The government says there won’t be a shortage of the beloved citrus. So calm down. [More]
When word broke that the Food and Drug Administration had halted orange juice shipments to check for a potentially harmful fungicide, the government was mum on which company found evidence that triggered the reaction. Now Coca-Cola solved the mystery by confirming it was responsible for spotting carbendazim — an illegal fungicide believed to cause infertility — in a shipment from Brazil.
According to the AP, Coca-Cola spotted carbendazim not only in its own drinks, but those of a competitor. Testing revealed of 35 parts per billion of the fungicide in a Coke product, a level that the Environmental Protection Agency poses no significant threat. [More]
Determined not to let orange juice double as unintentional contraception, the U.S. Food and Drug Administration has frozen shipments to check for carbendazim, a fungicide banned in much of the world that is believed to cause infertility. As much as 25 percent of the American juice supply comes from abroad, and the FDA acted on a report that a juice company detected the fungicide in imports from Brazil, which provides 11 percent of America’s OJ. [More]
The Florida Department of Citrus sent over a few paragraphs of information in response to my post, “The Flavor Of Your OJ Is A Chemically-Induced Mirage” from last week. [More]
There’s a dirty secret in your glass of orange juice. Even though it says “not from concentrate,” it probably sat in a large vat for up to year with all the oxygen removed from it. This allows it to be preserved and dispensed all year-round. Taking out all the O2 also gets rid of all the flavor. So the juice makers have to add the flavors back in using preformulated recipes full of chemicals called “flavor packs.” Mmm, delicious, fresh-squeezed ethyl-butyrate! [More]
A 20-year-old in Aloha, Oregon, called 911 on Memorial Day to complain that he wasn’t given the orange juice he ordered. While he was on the phone describing this emergency, a McDonald’s employee also called 911 to complain that the 20-year-old was blocking the drive-thru. And somewhere in the city, a kitten died in a tree fire because the emergency lines were all tied up. UPDATE: We’ve located the audio of both calls.
Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)
One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign. It’s a peek behind the curtains at how much thought goes into packaging, and how it’s designed to communicate to you subconsciously. [AdAge] (Thanks to wanda!)
The Tropicana redesign disaster seemed strangely familiar to us, and we just now realized why: the Simpsons already did it.
The New York Times says that “loyal” Tropicana customers are up in arms about the new packaging, calling it “ugly,” “generic” and claiming that it looks like a store brand. Others say that the packaging makes it difficult to distinguish between the different varieties of orange juice.
The Grocery Shrink Ray continues its miniature spree across the supermarket aisles of America. Here’s 14 more victims that have surfaced in the past week, as spotted by our watchful bands of deputized Consumerist reader-investigators…