Consumerist
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online advertising
New Microsoft Patent App Provides "Enforceable" Ads That Can't Be Skipped
Last year Microsoft filed a patent application, published yesterday, that explains a method by which embedded advertising can't be skipped. From the application abstract: "Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content." More »
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