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Should Online Publishers Block Users Who Install Ad-Blockers?

The Interactive Advertising Bureau is a trade group for, well, interactive advertising. That’s to say clickable online banner and video ads. If you’re one of the smarmy people piping up right now to say, “there are ads on the Internet? I wouldn’t know, I use ad-blockers,” you’re part of the problem as far as the IAB is concerned. [More]

AdBlock Raising Money For Ad Campaign. Wait, What?

AdBlock Raising Money For Ad Campaign. Wait, What?

Depending on who you ask, ad-blocking browser extensions are either the only thing that makes the Internet tolerable, or instruments of evil that are strangling digital media to death. (Or maybe both.) The maker of extension AdBlock counters that the real problem is that not enough people know that they can banish ads from their browsers. So they’re raising money through crowdfunding to get the word out. Through ads. [More]

You're 475 Times More Likely To Survive A Plane Crash Than Click On A Banner Ad

You're 475 Times More Likely To Survive A Plane Crash Than Click On A Banner Ad

New data shows that there’s a slew of things you’re more likely to do than click on a banner ad. For instance, you’re 475 times more likely to survive a plane crash. [More]

Survey Finds That Most People Don't Want To Be Tracked Online

Survey Finds That Most People Don't Want To Be Tracked Online

Do you like it when marketers track your behavior across the Internet, in the name of providing you with targeted ads? If you said no, you’re in the majority, according to a new Gallup Poll and common sense. But don’t worry. Advertisers will continue to follow you anyhow. [More]

9/11 Terrorist Stars In Facebook Ad

9/11 Terrorist Stars In Facebook Ad

Online advertisers will do anything for clicks, and Facebook will take anybody’s money. A Facebook advertiser decided the best way to grab eyeballs was to put a picture of a 9/11 terrorist in his banner ad. Yep, it’s good ol’ Mohamed Atta, the guy who steered the first plane to crash into the World Trade Center. [More]

New Microsoft Patent App Provides "Enforceable" Ads That Can't Be Skipped

New Microsoft Patent App Provides "Enforceable" Ads That Can't Be Skipped

Last year Microsoft filed a patent application, published yesterday, that explains a method by which embedded advertising can’t be skipped. From the application abstract: “Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content.”