Comcast Signs $7.75B Deal To Broadcast Olympics Through 2032

Comcast Signs $7.75B Deal To Broadcast Olympics Through 2032

Bob Costas fans rejoice! The International Olympic Committee has only chosen venues for its summer games through 2020, but that hasn’t stopped the IOC from quietly striking a nearly $8 billion deal with Comcast to grant NBC exclusive U.S. rights to Olympics broadcasts through 2032, meaning children conceived in the afterglow of Team Canada’s dual Curling wins at Sochi will be adults before they even have the chance to see the games broadcast on another network. [More]

Busting Through Broken Doors, Empty Elevator Shafts: Sochi Bobsledders Had A Tough Weekend

Busting Through Broken Doors, Empty Elevator Shafts: Sochi Bobsledders Had A Tough Weekend

We’ve been hearing reports back from the Winter Olympics in Sochi, Russia, from reporters saying their hotel rooms have been, well, less than finished or those that came with beers already under the bed. But it seems athletes aren’t immune from the shoddy shenanigans: over the weekend two different bobsledders had a bit of a close call with malfunctioning parts in the Olympic Village. [More]

Russian Official To Hotel Critics: We Have Surveillance Videos Of You In The Bathroom

Russian Official To Hotel Critics: We Have Surveillance Videos Of You In The Bathroom

What’s that, Olympic Games attendee? You’ve got a dirty hotel room with beers under the bed in Sochi? Your room has no hot water, or no water at all? Well,  your complaints are aimed at trying to sabotage Sochi’s shining moment, said one official in response to Western critics. [More]

Should NBC Leave Schmaltzy Olympic Profiles To The Advertisers?

Should NBC Leave Schmaltzy Olympic Profiles To The Advertisers?

Long before anyone could get mad at NBC for its glitchy Olympic webcasts, the network was padding out its tape-delayed broadcasts with overlong pre-taped video profiles of various competitors from the U.S. and around the world. But here’s an idea — rather than irritate viewers by interrupting the diving competition for a 10-minute bio of a 16-year-old and then going to commercial, why not just leave these stories to the people who specialize in heartstring-tugging schmatltz: advertisers. [More]

Reminder: Even If Michael Phelps Says He Pees In The Pool Doesn't Mean You Should Let Loose

Reminder: Even If Michael Phelps Says He Pees In The Pool Doesn't Mean You Should Let Loose

It turns out Michael Phelps is one of those 20% of adults who pees in the pool — but that doesn’t mean you should go relieving yourself at the public swimming facilities on your way to emulating Olympic legends. After all, you probably aren’t on the road to athletic glory and can probably find the time to jump out and find a toilet in between games of Marco Polo. [More]

McDonald's Equates Support For Team USA With Chowing Down On Egg McMuffins

McDonald's Equates Support For Team USA With Chowing Down On Egg McMuffins

Did you know that in addition to an angel getting its wings every time a child sings, an American Olympic athlete gets a boost every time you eat a McDonald’s breakfast? While we won’t presume to know anything about angels, we’re pretty sure the latter isn’t true. That hasn’t stopped one McDonald’s franchise from linking support for Team USA to eating Egg McMuffins. [More]

Dr. Dre Gets Beats Headphones On Olympians' Ears, Annoys Actual Sponsor Panasonic

Dr. Dre Gets Beats Headphones On Olympians' Ears, Annoys Actual Sponsor Panasonic

Pairs of Beats by Dre headphones have showed up on many of the coolest ears on the planet, because it’s good for the brand to put them there. Lady Gaga and Justin Bieber have even had their own branded earbuds. (You might not think Bieber is cool, but his name does sell stuff to tween girls.) Getting the cans on to the heads of pro athletes is also key, which is why a wonderfully sneaky guerilla campaign began with the company slipping headphones to some highly visible Olympic athletes off-campus…despite Panasonic spending nine figures to be an official electronics sponsor of the Games. The International Olympic Committee is not thrilled with the good doctor. [More]

NBC Says Olympic Spoilers Have Actually Helped Ratings

NBC Says Olympic Spoilers Have Actually Helped Ratings

We’re one week into the 2012 Summer Olympics, which means it’s time to look back on NBC’s week of TV and online coverage of the games. And while the network has taken a beating in the social media sphere for its insistence on not airing marquee events like swimming and gymnastics live on air, the suits at NBC pish-posh the criticism and say that people are actually more than alright with knowing who has won or lost the gold medal each night. [More]

Less Than 24 Hours Into The Olympics And NBC Has Already Ticked People Off

Less Than 24 Hours Into The Olympics And NBC Has Already Ticked People Off

When NBC first announced it would offer free live streaming to all of the London 2012 Olympic Games, a lot of people were delighted that they would finally not be stuck having to wait until the network’s oft-derided prime-time broadcast coverage just to see the results of events that were already spoiled to most folks with an Internet connection. And yet, even with the live feeds, NBC has managed to piss off an awful lot of viewers. [More]

Wait To Buy An Olympic Torch If You Don’t Want To Get Burned On The Price

Wait To Buy An Olympic Torch If You Don’t Want To Get Burned On The Price

Any minute now — or several hours from now if you wait for tonight’s NBC broadcast, the Olympic flame will make its way into the opening ceremony in London, and pass from the 8,000th torch in the Athens-London relay to the big cauldron. It’s easy to get swept up in all the pageantry and tradition; enough to make some folks ponder parting with a pile of cash for one of those torches. But if you just wait until after we’ve all recovered from Olympics fever, you won’t spend nearly as much. [More]

Brits May Challenge Visa's 2012 Olympics Exclusivity

Brits May Challenge Visa's 2012 Olympics Exclusivity

If you’ve gone to an Olympic event over the past 22 years, Visa was everywhere you wanted to be. And everywhere you didn’t want to be. In fact, thanks to a contract between Visa and the International Olympic Committee, Visa has been the only credit or debit card allowed at the Olympics since the Seoul games in 1988. But Britain may challenge the exclusivity in the run up to the 2012 games. [More]

Did NBC's Coverage Of The Winter Olympics Suck?

Did NBC's Coverage Of The Winter Olympics Suck?

As a product, NBC’s broadcast of the 2010 Winter Olympics seemed pretty disappointing to a lot of online users. TechCrunch points out that a recent analysis of comments on Twitter, blogs, and forums, shows a wide range of dissatisfaction with NBC’s coverage, with the biggest percentage focused on content: 19% of the complaints were about the tape delay of events (what a former NBC sports exec once called “plausibly live”), and 20% were about there not being enough actual sporting events shown. [More]

Why Does NBC Hate Hockey/Events People Want To Watch?

Why Does NBC Hate Hockey/Events People Want To Watch?

On paper, Sunday night’s Olympic ice hockey game between the U.S. and Canadian teams would have seemed like a marquee event, something deserving of prime time coverage in HD. But NBC relegated coverage of the game to sibling channel MSNBC, which isn’t available in HD to a large number of viewers. [More]

NBC Perfectly Happy With Angering Winter Olympics Fans

NBC Perfectly Happy With Angering Winter Olympics Fans

When it was announced several years ago that the 2010 Winter Olympics would be held in Vancouver, many people in North America — especially those in the Pacific time zone — were relieved. Finally, they’d be able to see the major events live, instead of on the tape delay they’d come to expect from recent Olympics in Europe, Asia and Australia. Alas, NBC has decided, despite having nearly 24-hour coverage spread out over several channels, to irritate millions of viewers by continuing to use tape delay. [More]

NBC Blocking Certain ISPs From Online Olympic Streaming

NBC Blocking Certain ISPs From Online Olympic Streaming

If you connect to the internet via Verizon DSL, don’t expect to be able to catch your triple axels in real time. Robin complains she and her husband have been ring-blocked since NBC didn’t put the ISP on its approved list. [More]

Did China Cover Up The Melamine Milk Scandal Because Of The Olympics?

Did China Cover Up The Melamine Milk Scandal Because Of The Olympics?

The New York Times says that China’s state-controlled media has admitted that “one of China’s biggest dairy producers received consumer complaints about its baby milk formula as early as December 2007 — much earlier than previously thought and nine months before the producer ordered a nationwide recall because of concerns that the formula had been adulterated with a toxic industrial chemical.”

Coca-Cola's Probably Regretting Sponsoring Argentina's Women's Soccer Team

Coca-Cola's Probably Regretting Sponsoring Argentina's Women's Soccer Team

Pictured above are members of Argentina’s olympic soccer team, celebrating their trip to the Olympics in Beijing. Although they’re not the first Olympic team to strike this tasteless pose, they are the first to do so while wearing their corporate sponsor’s name on their jerseys.

Johnny Weir Goes Shopping