Attention: This is gross. If you don’t want to read this post, we understand.
This Old Navy boys windbreaker has a waist drawstring, a big “no no” according to the CPSC’s children’s clothing safety guidelines. You can either cut the drawstring out, or return the jacket to Old Navy for a full refund and get a $5 gift card for your trouble, meaning you’ve essentially been paid $5 to let your kid to wear a jacket.
A freelance journalist has caught the GAP using child labor to produce hand embroidered clothing for its GAP Kids line. The children, who are as young as 10, are quoted as saying they were sold to the factory by their families and cannot leave until their debt is paid. A video of the factory’s squalid conditions shows GAP Kids labels on the clothing.
Todd Oldham has a new job: Fixing Old Navy. According to the New York Times, Todd has been hired to attract shoppers in their 20’s, a group Old Navy has identified as their target market after years of “trying to be all things to all people.”
Pressler’s penny-pinching may have turned off the Gap’s core customers. Sweaters that were once 100% cotton or wool, for example, showed up in stores as acrylic blends, and people noticed. Banana Republic tried to woo the same high-end consumers as J. Crew but didn’t go far enough in offering luxury fabrics, like cashmere, that those shoppers wanted. In 2005, while department stores couldn’t sell enough $100-plus premium jeans, the Gap skipped denim and tried to push khakis. “Pressler went too far in focusing on costs at the expense of merchandising,” says Christine Chen, senior research analyst at Pacific Growth Equities. “Sometimes you just need to go with your gut and do what makes sense to get customers in the door.”
The article also mentions the way in which stores like H&M refresh their looks faster, drawing in and keeping customers in their 20s and 30s. By the time a look hits the GAP, it’s already over, and possibly expensive for the store and unflattering for the customer (skinny jeans?)—MEGHANN MARCO
- Earlier this month two key executives, Denise Johnston, president of Gap’s adult division, and Ivy Ross, head of product design for Old Navy, left the company, bringing to 10 the number of senior executives who have vacated key spots at the company, including Kyle Andrew, vp, marketing for the Gap brand.
• For a dollar under a hundred, you can get the trifecta of Comcast fuckover! [CT] “Comcast offers bundled service for $99 a month”
Dog-like sycophants that we are, we love loyalty. Especially when people are more loyal to The Consumerist than the organization that helps them have a roof over their hands. A little bird tweets into our ear about the sugar daddy who pays his bills, Gap, Inc. Looks like they had a lot of whacky doodle malarkey going on with their online shopping system this week. Looks like we got a new stoolie as well.
How can Old Navy explain this dramatic price point move?