3 Consumer Groups Speak Out Against Whole Foods/Wild Oats Marriage

3 Consumer Groups Speak Out Against Whole Foods/Wild Oats Marriage

Three consumer groups have filed an amicus brief on behalf of the FTC, which has moved to block Whole Foods’ attempt to purchase rival Wild Oats. A federal judge is expected to rule on the case soon; in the meantime, Whole Foods earlier today extended its offer to Wild Oats until August 15th. Omg this is totally like when Heidi decided to move in with Spencer on The Hills! (We had to go to Wikipedia to write that sentence.)

FTC: Wild Oats Whole Foods Buyout Bad For Consumers

FTC: Wild Oats Whole Foods Buyout Bad For Consumers

The FTC thinks that Whole Food’s buyout of competitor Wild Oats would lead to increased prices and decreased quality according to a statement issued on June 5. They’re planning to block the buyout. “Whole Foods and Wild Oats are each other’s closest competitors in premium natural and organic supermarkets, and are engaged in intense head-to-head competition in markets across the country,” said Jeffrey Schmidt, Director of the FTC’s Bureau of Competition. “If Whole Foods is allowed to devour Wild Oats, it will mean higher prices, reduced quality, and fewer choices for consumers.”