nothing but a number

Burger King's trademark application seems to indicate the company's intention to remind consumers that it's 4 months older than McDonald's Corp.

As McDonald’s Turns 60, Burger King Reminds Everyone That It’s Slightly Older

By 2.23.15

Though the McDonald brothers opened their first restaurant in 1940 in California, the McDonald’s Corp. company that came to dominate the fast food market was born on April 15, 1955, when Ray Kroc debuted his first McDonald’s in Des Plaines, IL. But as the Golden Arches turns 60, the competition at Burger King is reminding people that it’s a few months older. [More]