Would You Pay $30 To Rent A Movie That's Still In Theaters?

Would You Pay $30 To Rent A Movie That's Still In Theaters?

For movie fans, there is that odd stretch of time between a film’s initial release and when it hits the DVD/On-Demand market. Maybe it’s playing in a second-run theater or maybe it’s just in limbo. Regardless, DirecTV is betting that customers would be willing to pay a premium to watch movies during that lame-duck time period. [More]