Do you buy Activia because Jamie Lee Curtis says you should? Or a Sony TV because Peyton Manning is their pitchman? What about that stash of Extenze you keep in the bedside table — did you purchase that on the recommendation of Jimmy Johnson? A new study shows that the answer to all these questions is probably a big “no.” [More]
In a scene similar to some of the bloodthirsty throngs at post-Thanksgiving doorbuster sales, shoppers at a Texas mall grew impatient with waiting for Nike’s new Air Jordan 11 Retro sneakers to go on sale. And thanks to some rotten apples, many in the crowd ended up with mace in the face. [More]
With the heathen sports fans in Chicago going a little overboard in celebrating their first Stanley Cup finals in something like 128 years, they recently decked out the famous statue of Chicago Bulls basketball biggie Michael Jordan in a Chicago Blackhawks uniform, complete with a pair of Reebok skate blades attached to his Air Jordans. But somehow, over the weekend the Reebok logo was suddenly stickered over with the Nike “swoosh” logo. Is this good-natured pranksterism or cold, greedy brand management? [More]
In case you have been comatose since Thanksgiving, Tiger Woods has been in the news a lot because the Masters will be broadcast in 3D or something. In advance of that golf tournament, Tiger Woods has returned to the world of being a human billboard with this new ad from Nike, which resurrects the golfer’s dead dad. [More]
Now that Tiger Woods has come out of sex rehab hibernation — if only momentarily — to beg for a bit of forgiveness from the public that once loved him, the question still remains: Will he ever get close to regaining his status as the poster boy for poster boys? [More]
A new study says that Tiger Woods spectacular fall from grace has cost shareholders of the firms that used him as a spokesperson to lose $12 billion in value. [More]
Remember this ad? It was in the Wall Street Journal the day after Tiger Woods crashed his car and unleashed a torrent of trashy mistresses on an unsuspecting nation? Yeah, it was for Accenture. Now that company has decided that Tiger Woods is bad for its reputation. [More]
Neal Templin at the Wall Street Journal had a defective running shoe. Within 4 months of buying the shoes, an eyelet failed, so he took the defective shoes back to the store. This is where his tragic tale of rejection begins.
There’s a bit of a backlash brewing against Nike after the woman with the fastest time in the Nike Women’s Marathon wasn’t declared “the winner” because she wasn’t among the elite group of marathon runners who start separately from the rest of the pack.
If you live in the NYC area, one thing you probably won’t be spending your stimulus check on now is a pair of shiny new fake Nikes—or ersatz Louis Vuittons, packs of imitation Duracell batteries, or faux-Timberland boots.
Federal agents have announced that they’ve busted a smuggling ring that brought hundreds of millions of dollars worth of knockoff products into the US, says the NYT.
Product placement is annoying. You can’t TiVo through it, it’s distracting, and you can’t get rid of it. Neilsen has compiled a list of the top 10 shows with the most product placement advertising as well as the top 10 offending advertisers. Quite unsurprisingly, FOX’s American Idol comes in at the top spot with 4,086 occurrences of product placement. Yuck.
Just do it.
Here’s an ad explaining how the crazy hooking up an iPod nano to your Nike running shoe works. Pretty f’n cool. It seems like your nano will speak to you and tell you how far you’ve run, how far you have to go, how long you ran, etc. You can then redock your nano and track all your progress on the computer.
• Nah nah nah, kids are circumventing anti-Myspace filters by setting up their own proxy servers from home and accessing them at school.