(Carbon Arc)

What Is This “Football” You Speak Of? Survey Says 91% Of Consumers Excited For Super Bowl Ads

You’ve got your chicken wings ready, the remote has fresh batteries and the perfect spot is staked out on the couch. Does it even matter that there will be a football game airing during the Super Bowl, or are you just excited to see the ads? A new survey says 91% of consumers gearing up for the big day are also pumped about seeing the commercials. [More]

Nielsen Partners With Facebook, Other Websites To Measure Ad Views Online

Nielsen Partners With Facebook, Other Websites To Measure Ad Views Online

If you don’t like the concept of having your online actions tracked for marketing purposes, you can add Nielsen to you list of sworn enemies. The audience measurement company is better known for its TV viewer ratings, but yesterday it announced a new partnership with websites like Facebook where it will access user info (age and gender only, it says) to collect aggregate data on ad views around the web. [More]

Quick, Someone Develop Adblock For Online TV Commercials

Quick, Someone Develop Adblock For Online TV Commercials

The ratings company Nielsen–the company you can blame for bad stunt-casting and stupid plot devices during sweeps week–is going to start rolling in data from online viewings of commercials this fall, which means networks will start using online viewing stats to help sell ads this time next year. What this means: if a network uses the new Nielsen rating system, “shows seen online will have to have the same group of commercials that run on TV,” reports AdAge. [More]

Who Uses Coupons The Most? Affluent Suburbanites

Who Uses Coupons The Most? Affluent Suburbanites

The Nielsen Company—the people responsible for getting good TV shows canceled—just released a survey of coupon users. It turns out affluent consumers (those who make $70k or more annually) use coupons more frequently than the average U.S. household. Those who use coupons the least are from either low-income, one-member, male-only, African-American, or Hispanic households.

People Trust Stuff They Read Online More Than Nearly Any Other Medium

People Trust Stuff They Read Online More Than Nearly Any Other Medium

A global Nielsen survey reports the cool yet frightening revelation that people trust opinions they find on the internet more than those from newspapers, TV, radio and magazines. The only category that trumps online rumblings is “recommendations from people known.”

Tivo Says E-Trade Commercial Was Most Watched Super Bowl Spot

Tivo Says E-Trade Commercial Was Most Watched Super Bowl Spot

Tivo has announced that E-Trade’s talking, trading, barfing baby was the most watched ad by Tivo subscribers during the Super Bowl, followed by the Pepsi spot where Justin Timberlake got hit in the crotch, followed by the Doritos ad where a giant mouse wailed on a man eating chips. Tivo “sampled 10,000 households using anonymous, second-by-second audience measurement data” to come up with the rankings.

Retailing Consortium Launches PRISM To Collect Data On Shoppers' Behavior

Retailing Consortium Launches PRISM To Collect Data On Shoppers' Behavior

A consortium of retailers and consumer suppliers are working with Nielsen Co., famous for its nonsensical television ratings system, to launch a large-scale study of consumer behavior in stores. The program is called PRISM, which stands for “Pioneering Research for an In-Store Metric,” and it uses infrared sensors and manual counting, as well as genetic clones of our loved ones, to monitor not just what we buy but how we go about buying it. “About 70% of final purchase decision are made at the shelf,” says a Procter & Gamble rep. “The store has always been important – we just didn’t know enough about it.”

This Is What A Ghost Looks Like

This Is What A Ghost Looks Like

Someone with enough money to shell out for a Nielsen “BuzzMetrics” account is watching The Consumerist for Walmart mentions.