You’ve got your chicken wings ready, the remote has fresh batteries and the perfect spot is staked out on the couch. Does it even matter that there will be a football game airing during the Super Bowl, or are you just excited to see the ads? A new survey says 91% of consumers gearing up for the big day are also pumped about seeing the commercials. [More]
The Nielsen Company—the people responsible for getting good TV shows canceled—just released a survey of coupon users. It turns out affluent consumers (those who make $70k or more annually) use coupons more frequently than the average U.S. household. Those who use coupons the least are from either low-income, one-member, male-only, African-American, or Hispanic households.
A global Nielsen survey reports the cool yet frightening revelation that people trust opinions they find on the internet more than those from newspapers, TV, radio and magazines. The only category that trumps online rumblings is “recommendations from people known.”
Tivo has announced that E-Trade’s talking, trading, barfing baby was the most watched ad by Tivo subscribers during the Super Bowl, followed by the Pepsi spot where Justin Timberlake got hit in the crotch, followed by the Doritos ad where a giant mouse wailed on a man eating chips. Tivo “sampled 10,000 households using anonymous, second-by-second audience measurement data” to come up with the rankings.
A consortium of retailers and consumer suppliers are working with Nielsen Co., famous for its nonsensical television ratings system, to launch a large-scale study of consumer behavior in stores. The program is called PRISM, which stands for “Pioneering Research for an In-Store Metric,” and it uses infrared sensors and manual counting, as well as genetic clones of our loved ones, to monitor not just what we buy but how we go about buying it. “About 70% of final purchase decision are made at the shelf,” says a Procter & Gamble rep. “The store has always been important – we just didn’t know enough about it.”