Staples Launches Back-To-School Campaign Just As School Gets Out

Staples Launches Back-To-School Campaign Just As School Gets Out

Staples, the big-box office and school-supplies superstore, isn’t messing around. Sure, the school year hasn’t even ended for the summer in all places in the company’s home state of Massachusetts, but that doesn’t matter. Nope. Staples wants your back-to-school business, and will price-match anyone, even Amazon, to get it. [More]

In 2010, a Consumerist reader found this back-to-school display at a Staples in June.

National Retail Federation Confirms Existence Of Back-To-School Creep

Last week, we mentioned that even though some schools have just recently finished for the school year, retailers are already beginning their back-to-school promotions. We wondered (and hoped) that this was just an anomaly and that we weren’t seeing evidence of Back-To-School Creep, but people who know a thing or two about the retail business say it’s a growing trend. [More]