In 2010, a Consumerist reader found this back-to-school display at a Staples in June.

National Retail Federation Confirms Existence Of Back-To-School Creep

Last week, we mentioned that even though some schools have just recently finished for the school year, retailers are already beginning their back-to-school promotions. We wondered (and hoped) that this was just an anomaly and that we weren’t seeing evidence of Back-To-School Creep, but people who know a thing or two about the retail business say it’s a growing trend. [More]