AT&T Hints That It Might Introduce Usage-Based Pricing For Smartphone Customers

AT&T Hints That It Might Introduce Usage-Based Pricing For Smartphone Customers

What do you say when everyone keeps complaining that you can’t handle traffic on your network? If you’re AT&T, you say “We just need to charge more money” and “Our customers who are actually using their phones as advertised are ruining things.” AT&T’s head of consumer services, Ralph de la Vega, told investors today that usage-based pricing is going to happen eventually, and that the company is planning on giving heavy users–who make up 3 percent of their customers–”incentives to reduce or modify their usage.” Somehow I’m guessing he doesn’t mean coupons or cash-back bonuses. [More]