There is only one actor named George Clooney shilling for an espresso company, and Nespresso wants to make sure consumers know he’s only working for them: the company’s Israel arm is suing a rival for using an actor who looks somewhat like the salt-and-pepper Clooney in ads, claiming it’ll confuse customers. [More]
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Now In Nespresso News: Another Day, Another Single-Cup Brewing System Makes Its Debut
By 2.20.14
Sitting high atop the lofty Green Mountain — made entirely of coffee beans, natch — sits Old Man Keurig on his Green Mountain Coffee Roasters throne. He surveys his coffee kingdom with satisfaction, after all, it’s 3/4 of the single-serving brewer market. But what’s that, on the horizon? A challenger is riding in from Europe — Nespresso.
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