Extended car warranty company US Fidelis already stopped selling new car service contracts and laid off over half of their staff at the end of 2009, and has now filed for Chapter 11 bankruptcy protection. [More]
Tony Stewart is a NASCAR person. He likes Whoppers, so he endorses them. The concept of a celebrity liking the product they endorse is so alien to us that BK’s ad agency Crispin Porter + Bogusky is apparently planning to hook Mr. Stewart up to a lie detector on a live webcast and ask him if he really likes Whoppers.
With the potential demise of the Big Three auto companies looming on the horizon and a general exodus of advertisers from sponsorship deals, NASCAR may be in trouble.
The Federal Communications Commission and its benevolent overlord, Mr. Kevin Martin, recently spent $350,000 to sponsor a NASCAR team for 3 races. The “Digital TV Transition Ford” sponsored by the Federal Communications Commission crashed during its inaugural NASCAR race Sunday afternoon, says the WSJ.
AT&T submitted a mock-up of the paint scheme in January that kept the car’s orange paint scheme and Cingular’s logo on the hood. The only AT&T branding was its trademark blue and white globe on the quarter panels.
• Scientologists want to be backseat drivers at NASCAR. [CT]