Extended car warranty company US Fidelis already stopped selling new car service contracts and laid off over half of their staff at the end of 2009, and has now filed for Chapter 11 bankruptcy protection. [More]
Is It Really So Hard To Believe That Tony Stewart Likes Whoppers?
By September 29, 2009
Tony Stewart is a NASCAR person. He likes Whoppers, so he endorses them. The concept of a celebrity liking the product they endorse is so alien to us that BK’s ad agency Crispin Porter + Bogusky is apparently planning to hook Mr. Stewart up to a lie detector on a live webcast and ask him if he really likes Whoppers.
NASCAR Begs You To Buy More Stuff From Its Sponsors
By December 10, 2008
With the potential demise of the Big Three auto companies looming on the horizon and a general exodus of advertisers from sponsorship deals, NASCAR may be in trouble.
Fail: Giant Metaphor For Digital TV Transition Performs As Expected
By October 21, 2008
The Federal Communications Commission and its benevolent overlord, Mr. Kevin Martin, recently spent $350,000 to sponsor a NASCAR team for 3 races. The “Digital TV Transition Ford” sponsored by the Federal Communications Commission crashed during its inaugural NASCAR race Sunday afternoon, says the WSJ.
AT&T Sues NASCAR Over Cingular Car's Logo
By March 20, 2007
AT&T submitted a mock-up of the paint scheme in January that kept the car’s orange paint scheme and Cingular’s logo on the hood. The only AT&T branding was its trademark blue and white globe on the quarter panels.
The News: Evil Fur Gangsters
By June 9, 2006
• Scientologists want to be backseat drivers at NASCAR. [CT]
Morning Deals Round-Up
By February 9, 2006
• Aeropostale is running a clearance sale on clothing for both men and women. You could even get a stuff bear, though only your psychiatrist knows why you’d want one.
