For decades, names affixed to college bathrooms have adhered to the time-honored tradition of vindictive dudes etching names and numbers of their exes on stall walls. Now the institutions are making the bathroom naming thing part of official fundraising efforts by affixing monikers of donors to the places where some of the deepest thought on campus takes place. [More]
It’s generally seen as bad form for a bankrupt company like Kodak to have its name plastered on a theater as a title sponsor. Kodak, which filed for Chapter 11 protection last month, has realized it would have a lot more cash to burn if it could wriggle out of a $75 million, 20-year commitment to slap its name on the Kodak Theatre, which hosts the Academy awards. [More]
Next spring, the commuters of Chicago may no longer be taking the Red Line to Addison if they want to catch a Cubs game. If the Chicago Transit Authority has its way, they could be riding on McDonald’s Express and getting off at Costco Station. [More]
Imagine giving public transit directions to your urban home in the future. “Oh, yeah, you take the Target Red Line, transfer at Comcast Station to the Apple Gray Line headed Fox Sports Westbound, and finally get off at Taco Bell Station.” Seem crazy? Well, you have to name transit stations something, and both Metra and the Chicago Transit Authority are exploring the idea of selling naming rights to stations. They’re not the first city to do this. [More]
Have you always dreamed of having your name on a building to honor your philanthropy and general awesomeness, but just didn’t have the cash on hand? You may be in luck: the threshold for building or wing names at colleges, hospitals, and other nonprofits is falling as charitable giving slumps. If you have money, now may be the best time for immortality.
The New Jersey Nets have located their perfect sponsor after what was said to be a rigorous search. Izod!
Before you sports fans have a heart attack, it’s not all of Madison Square Garden that’s being renamed—just the theater inside where things like “Sesame Street Live” and the above TV On The Radio concert are performed. Washington Mutual has bought the naming rights to the 5,600 seat theater and will be renaming it “The WaMu Theater,” which brings up a larger question.