naming rights
The New Jersey Nets have located their perfect sponsor after what was said to be a rigorous search. Izod!
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marketing
Before you sports fans have a heart attack, it's not all of Madison Square Garden that's being renamed—just the theater inside where things like "Sesame Street Live" and the above TV On The Radio concert are performed. Washington Mutual has bought the naming rights to the 5,600 seat theater and will be renaming it "The WaMu Theater," which brings up a larger question.
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Consumerist
