John read our post yesterday about Naked Juice‘s decision to remove vitamins and herbal stuff from some of their product line, and forwarded us a response he got from the company a month ago. His question: if Strawberry Kiwi Kick contains 14 strawberries, why does the nutritional label say it contains 0% vitamin C? The answer is a good reminder of the difference between fresh food and food that’s been processed, conveniently packaged, and wrapped up in some healthy-looking branding.
Bryan, a longtime Naked Juice customer, noticed that that Strawberry Kiwi Kick brand he always bought had a different colored cap. He writes, “Alas, the ‘Kick’ is no more. Gone are the supplements, including plain ol’ Vitamin C. Strawberry Kiwi Kick is just fruit juice.” When he contacted them to complain, they responded that their “devotees” preferred it that way, and they sent him a coupon and a temporary tattoo. Because if there’s anything that says “we take your input seriously,” it’s a temporary tattoo. (Or maybe they’re trying to tell him what they expect of real devotees.)