It used to be that movie trailers were no more than 30 seconds or a minute in length. In recent years, many sneak previews for upcoming movies have stretched to two-and-a-half minutes. That’s fine if it’s just for one, highly anticipated movie, but when a theater runs several long trailers in a row, it pushes a film’s start time (and moviegoers’ patience) to the limit. [More]
What happens when Microsoft hires a small digital ad agency to help promote the next version of Office? You get Office 2010: The Movie, an action-thriller interpretation of Microsoft Office. Does it work? You be the judge.