mouse makeovers

Bob Reck

Chuck E. Cheese Trying To Woo Parents By Tweaking Its Food, Expanding Beer & Wine Options

After getting new owners last year, animatronic pizza wonderland Chuck E. Cheese is trying to lift flagging sales by aiming at a new — albeit very familiar — target demographic. We’ll give you a guess — it starts with an “M” and rhymes with “shmillennials.” [More]