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behavioral economics
New Gym Business Model: Work Out More, Pay Less

New Gym Business Model: Work Out More, Pay Less

By Laura Northrup January 28, 2011

At traditional gyms, you pay the same dues whether you visit the facility twice a day or twice a year. This makes a lot of sense for gyms, but doesn’t give you a financial incentive to actually go. But what if you had one? [More]

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