monsterenergy

—>Score a victory for the little guy. Matt Nadeau, the owner of the Rock Art Vermont brewery, which was slapped with a lawsuit by the sue-happy makers of the Monster energy drink for brewing a beer called "Vermonster," has gotten the bullies to step off.  More »

—>We're back to thinking Hansen Beverage Company is being taken for a ride by its legal counsel, Continental Enterprises, with this latest chapter in their trademark bullying saga. An actor named Trygve Lode has been contacted by Continental Enterprises on behalf of Hansen and told to remove all advertising and sales of Monster Energy from his site. The only reference to Monster Energy is the photo above.  More »

—>When you're working on developing a reputation as a trademark bully, it's good to go after multiple targets. We guess that's why the website BevReview.com has received notice that it should remove any advertisement and sale of Monster Energy drinks from its site. The only problem is, it doesn't advertise or sell drinks—it reviews them. And it didn't give Monster Energy a good review.  More »

—>Matt Nadeau, the owner of a tiny Vermont brewery being sued by the makers of the Monster energy drink for brewing a beer called "Vermonster," has taken his case to the people. He says that trademark attorneys keep telling him the law is with him, but that he should just give up because it will be too expensive to litigate. "This is just about principle," Nadeau told the AP. "Corporate America can't be allowed to do this, in this day and age. It's just not right."  More »

—>Just in case you didn't know, Hansen Natural, makers of Monster Energy, owns all the rights to the letters "M O N S T E R" when they're in that order. Or at least Hansen's lawyers think the company does, because it's going after a Vermont brewery for calling a beer "Vermonster."  More »