After taking a break from his high-energy emceeing duties at CES 2015, Monster CEO Noel Lee (and his blinged-out Segway) returned to the CES International stage this morning to declare that “Monster is back in the game,” with the company re-entering the gaming world and announcing some sort of partnership with luxury carmaker Bentley.
Need a little pick-me-up after a greasy burger and fry value meal? McDonald’s thinks it has the answer: sell energy drinks. [More]
There’s nothing like a lawsuit to break up what appears to be a rather cozy and lucrative relationship. And that’s exactly what appears to be happening between Monster and Apple, with the accessories company saying the iPhone maker has revoked its authority to make licensed accessories for iOS devices because of a pending lawsuit against Apple subsidary Beats. [More]
Beats Electronics and Music certainly got a tidy sum to become a part of Apple, in fact, the $3 billion deal is the iPhone maker’s largest acquisition to date. But a lawsuit from a former partner of Beats executives Dr. Dre and Jimmy Iovine claims that the duo swindled him out of his chunk of that very lucrative pie. [More]
The Monster press conference at CES was filled with all of the things we’ve become accustomed to from the headphone and audio company, including celebrity appearances and new product unveils. But one aspect of the typically amusing showcase was noticeably absent: founder and CEO Noel Lee and his gold Segway. [More]
After seeking $2 million in damages from Monster Energy for using the band’s songs without permission in promotional videos, the Beastie Boys will walk away from the legal battle with $1.7 million. Monster had argued that it should only fork over $125,000, and the company says it plans to appeal the decision. [via NPR News]
Listen, when someone’s got their own cool, it’s very bad manners to try to use some of that cool without asking permission first. Because clearly, we all own our personal coolness. Or at least we should, and that’s part of the reason the Beastie Boys are asking for $2 million from Monster for trying to benefit from that without permission. [More]
Despite the geographic distance between them, the San Francisco city attorney and New York’s state attorney general are joining forces to investigate together where Monster Beverage is marketing its energy drinks to kids. It’s unclear, however, if they’re sharing some sort of super secret, underground lair in like, Nebraska. [More]
Among all the TVs, appliances and other mundane products on display at CES is this $4.5 million Lamborghini Veneno Roadster that we think would look really good parked in the secret underground garage of the Consumerist Cave. [More]
It was 9 a.m. on the Monday of CES week here in Vegas, which could only mean one thing: Monster founder and CEO Noel Lee was going to cruise out onstage on his Segway to the hoots and hollers of the press waiting for him to introduce his annual lineup of celebrities and product models. [More]
At a press conference that was more pep rally than information session, the folks at Monster Cable — strike that, they are just “Monster” now — didn’t show a single inch of the high-priced connectors they are (in)famous for. Instead, the company rolled out a whole host of top-dollar headphones and other products. [More]
A man in Washington state hasn’t consumed a beverage from a can in more than a year. It’s hard to blame him: he claims that more than a year ago, he discovered a mouse at the bottom of his Monster energy drink. Now he’s suing Hansen Beverage Company, the maker of Monster. His lawyer and Monster’s insurer ran tests, and independent lab results prove the mouse’s identity. [More]
Monster Cable has decided to stop pursuing a trademark infringement against Monster Mini Golf. Judging by the post-settlement letter Noel sent the MiniGolf people, it seems that after both parties kicked their lawyers out of the room and talk directly, they were able to come to an amicable solution. Monster Cable will stop opposing the MiniGolf trademark and will cover MonsterMini Golf’s attorney fees. Noel’s letter, inside:
Monster Cable has agreed to drop a heavily mocked (by us, anyway) trademark lawsuit against Monster Mini Golf after a private phone call between the founders of the two companies. Great, now you won’t be able to tell if you’re playing mini golf or being gouged by a cable manufacturer. [News10.net] (Thanks to Trever!)
Pricey cable-maker Monster is worried you might confuse a haunted house-themed mini-golf course with its popular products, so they’re suing.
One of our readers is an enterprising psych major and he would really like to recreate the Monster Cable vs Coat Hanger test with laboratory-grade methodology, controls, and statistical measures. However, Adam needs your help. What is the minimum equipment he should buy, both audio equipment and coat-hanger-wise?