Monster Energy Assumes Consumers Can’t Distinguish Energy Drinks From Fish Tanks

Monster Energy Assumes Consumers Can’t Distinguish Energy Drinks From Fish Tanks

We thought that the company behind Monster Energy drink (and its lawyers) were done with petty legal action against anyone bold enough to use the word “Monster.” We last reported on such action in 2009. Turns out that the, uh, monster was only sleeping, though, and the company has re-emerged to issue a cease and desist order to an aquarium keepers’ forum, Monster Fishkeepers. That site has owned their trademark since 2005, but Monster Energy apparently claims to own the word “monster.” And the letter “M.” [More]