Mmm, chicken.

How Do Restaurants Publicize Their Secret Menus?

If you’re trying to cut back on your carbohydrate intake, a quick-serve restaurant with the word “Bread” in its name probably isn’t one of your top choices for lunch. What if you knew that the chain Panera has a whole special menu for people like you, full of chicken, steak, hummus, and avocados, without a crumb of bread in sight? Only you probably don’t know, because the dishes are on a not-very-secret secret menu that Panera introduced last year. [More]