Walk into a lot of bars in this country and there’s a decent chance you’ll see the taps that once belonged to big brands increasingly being taken over by smaller operations (even if some of those “craft” brands also happen to be owned by one of the mega-brewers). This shift, along with a general decrease in beer sales, have cut some brands’ orders by more than half in just the last few years. [More]
After what seemed like an endless stretch of “man up” ads featuring guys behaving in ways that only guys in bad beer commercials behave, Miller Lite is hoping it can recapture some of its previous glory by resurrecting ye olde “It’s Miller Time” slogan. [More]
Earlier this year, the MillerCoors marketing machine decided that people really wanted a lemonade version of its successful MGD 64 low-calorie beer. Alas, there must have been a mistake in the algorithm and after only a few months on shelves, the beverage is no more. [More]
We’re doubling down on news related to the Minnesota government shutdown today. A red tape snafu has could potentially leave all Minnesotans without easy access to Coors Light, Miller, Olde English 800 and dozens of additional beers. Meanwhile, bars across the state are running dry because they can’t buy more booze. [More]
Last week, MillerCoors bowed to pressure from numerous state attorneys general and agreed to decaffeinate its caffeinated alcoholic beverage, Sparks.