To some people, the term “craft beer” implies that the brew is made in limited quantities and implies some level of independence from industry giants like MillerCoors and AB InBev. To others, it may mean just any brand that runs fewer than 10 commercials during your average Sunday NFL game. A recently filed lawsuit raises the question of whether anything made by these giant beer behemoths can justifiably be labeled a craft beer. [More]
While the sugary, caffeinated soda I’m guzzling to get through this Friday morning has all manner of ingredients listed on the can, the beer in my fridge might just reads “beer,” and not because I’ve watched Repo Man too many times. Fact is, beer makers in the U.S. only need to tell you if there’s an allergen contained in the brew. But under pressure from a petition calling for more transparency on what’s in the beer we drink, the folks at Anheuser-Busch and MillerCoors have offered up some insights that — so far — don’t reveal anything shocking. [More]
Walk into a lot of bars in this country and there’s a decent chance you’ll see the taps that once belonged to big brands increasingly being taken over by smaller operations (even if some of those “craft” brands also happen to be owned by one of the mega-brewers). This shift, along with a general decrease in beer sales, have cut some brands’ orders by more than half in just the last few years. [More]
After what seemed like an endless stretch of “man up” ads featuring guys behaving in ways that only guys in bad beer commercials behave, Miller Lite is hoping it can recapture some of its previous glory by resurrecting ye olde “It’s Miller Time” slogan. [More]
Earlier this year, the MillerCoors marketing machine decided that people really wanted a lemonade version of its successful MGD 64 low-calorie beer. Alas, there must have been a mistake in the algorithm and after only a few months on shelves, the beverage is no more. [More]
We’re doubling down on news related to the Minnesota government shutdown today. A red tape snafu has could potentially leave all Minnesotans without easy access to Coors Light, Miller, Olde English 800 and dozens of additional beers. Meanwhile, bars across the state are running dry because they can’t buy more booze. [More]
Last week, MillerCoors bowed to pressure from numerous state attorneys general and agreed to decaffeinate its caffeinated alcoholic beverage, Sparks.