Millennials, an age group roughly defined as “people who make the Consumerist editors feel old,” are a tough demographic to market to. How to reach them? “Free food” is usually a safe answer. That’s why Campbell’s is holding free soup events in big cities to promote their few products, $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008. [More]
Campbell’s Opens Pop-Up Hipster Soup Kitchens To Promote Soulless $3 Soup Pouches
By November 14, 2012
Today’s Young Adults: Home Ownership’s Lost Generation
By July 18, 2012
The housing market is stalled, and the reason why is pretty simple: young adults aren’t all that interested in buying houses. It’s not hard to see why. Americans who are currently between 25 and 34 spent their formative years watching housing prices soar, then abruptly collapse, taking the entire global economy with them. Among those Millennials who haven’t already purchased and lost an underwater home…who wants to buy a starter condo after that? [More]
Study: Baby Boomers Are "Savvy Shoppers" Who Brand-Jump More Than Younger Generations
By July 9, 2008
It’s time once again to play Categorize The Shopping Public, this time using a survey commissioned by TV Land to convince advertisers that its Boomer-centric programming is relevant. If you or someone you know is between the ages of 40-59, you won’t want to miss this very important message—but to summarize it for the ADD crowd, it seems younger folks are (slightly) more likely to choose a brand based on fashion and hype, whereas Boomers are (slightly) less brand-loyal and seek greater value. This runs counter to the conventional wisdom that younger consumers are savvier shoppers, and gives Boomers something to gloat over—before they forget what it is they’re gloating about. Ha ha! Old people are so old!
