Millennials Who Chose Not To Attend College Are More Likely To Live In Poverty Than Past Generations

Millennials Who Chose Not To Attend College Are More Likely To Live In Poverty Than Past Generations

The always rising cost of tuition and the number of students graduating college with significant debt might be enough to turn some away from getting a college education. But a new study by the Pew Research Center found that not going to college could be an even more expensive decision. [More]

(Morton Fox)

Olive Garden Pursues Millennial Foodies With Tuscan Tapas

Traditionally, people have gone to Olive Garden when they feel like consuming theoretically infinite salad and breadsticks and miles of pasta. Portions are large enough to form at least two meals. Aren’t they? The chain is trying something new in some markets, and taking it nationwide: small plates for groups to share, instead of giant carb platters. [More]

(me and the sysop)

Young Adults Not Eager To Take On Piles Of Credit Card Debt For Some Reason

Everyone has that one relative who was an adult during the Great Depression and hid boxes of cash all over the house because they didn’t trust banks. Someday, your own descendants might share tales of weird old Aunt Mykayla, who entered the workforce during the Great Recession and refused to get credit cards or even buy a car. [More]

Spicy Chorizo with Duckface

Campbell’s Opens Pop-Up Hipster Soup Kitchens To Promote Soulless $3 Soup Pouches

Millennials, an age group roughly defined as “people who make the Consumerist editors feel old,” are a tough demographic to market to. How to reach them? “Free food” is usually a safe answer. That’s why Campbell’s is holding free soup events in big cities to promote their few products, $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008. [More]

Today’s Young Adults: Home Ownership’s Lost Generation

Today’s Young Adults: Home Ownership’s Lost Generation

The housing market is stalled, and the reason why is pretty simple: young adults aren’t all that interested in buying houses. It’s not hard to see why. Americans who are currently between 25 and 34 spent their formative years watching housing prices soar, then abruptly collapse, taking the entire global economy with them. Among those Millennials who haven’t already purchased and lost an underwater home…who wants to buy a starter condo after that? [More]

Study: Baby Boomers Are "Savvy Shoppers" Who Brand-Jump More Than Younger Generations

Study: Baby Boomers Are "Savvy Shoppers" Who Brand-Jump More Than Younger Generations

It’s time once again to play Categorize The Shopping Public, this time using a survey commissioned by TV Land to convince advertisers that its Boomer-centric programming is relevant. If you or someone you know is between the ages of 40-59, you won’t want to miss this very important message—but to summarize it for the ADD crowd, it seems younger folks are (slightly) more likely to choose a brand based on fashion and hype, whereas Boomers are (slightly) less brand-loyal and seek greater value. This runs counter to the conventional wisdom that younger consumers are savvier shoppers, and gives Boomers something to gloat over—before they forget what it is they’re gloating about. Ha ha! Old people are so old!