EA To Release "Free" Video Game  In U.S. This Summer

EA To Release "Free" Video Game In U.S. This Summer

Electronic Arts saw crazy profits in South Korea over the past two years from distributing its FIFA soccer title online for free, then charging an average of $1.60 per transaction for character clothing and accessories. Now EA has announced it will release a free online version of Battlefield Heroes in the U.S. and Europe this summer. If it proves successful, more titles will follow. Unfortunately, in addition to micro-transactions EA will also include in-game advertising to support the business model. Suddenly we’re picturing a surreal NASCAR battlefield… hey, that sounds like a new game idea! Pay up, EA!