Nielsen Partners With Facebook, Other Websites To Measure Ad Views Online

Nielsen Partners With Facebook, Other Websites To Measure Ad Views Online

If you don’t like the concept of having your online actions tracked for marketing purposes, you can add Nielsen to you list of sworn enemies. The audience measurement company is better known for its TV viewer ratings, but yesterday it announced a new partnership with websites like Facebook where it will access user info (age and gender only, it says) to collect aggregate data on ad views around the web. [More]

Test Your Broadband Speeds For The FCC

Test Your Broadband Speeds For The FCC

Last Thursday, the FCC started collecting information from consumers about the quality of their broadband service. If you’ve got a PC that can run Java, you can go to Broadband.gov and run the test now. (The FCC will collect your IP address and physical address, but not your name or email address, reports Wired.) If you’ve got an iPhone or Android smartphone, you can download an app to measure your connectivity and report it. [More]

States To Consider Labeling Requirements For Printer Ink Cartridges

States To Consider Labeling Requirements For Printer Ink Cartridges

At the National Conference on Weights and Measures later this month, some states are planning to talk about printer ink cartridge labeling and whether it should be more standardized. “It’s time to sort all of this out,” the Florida Weights & Measures chief told the Kansas City Star. Of course, printer companies aren’t about to go along with any changes quietly–Lexmark has already submitted a letter saying that displaying any information on the cartridges will only confuse consumers, because the cartridges are micro-machines and not just ink containers. [More]

Dear Lowes: A Gallon Has 128 Fluid Ounces, Not 116

Dear Lowes: A Gallon Has 128 Fluid Ounces, Not 116

A reader wants to know why Lowes advertises and sells gallons of house paint that aren’t full gallons. Their website says the cans are “1-Gallon.” Their receipts describe them as 1 gallon cans of paint. Even the stickers they print out and place on the lids say “One Gallon.” But Brian notes that when he brought the paint home and really looked at the cans, “One of the labels read ’116 Fluid Ounces; 3.43 liters’, the second label read ’126 Fluid Ounces; 3.725 Liters.’”