McDonald’s Big Turnaround Solution: Sell More Restaurants To Franchisees

McDonald’s Big Turnaround Solution: Sell More Restaurants To Franchisees

When new McDonald’s CEO Steve Easterbrook said he would unveil turnaround plans for the sagging fast food giant on May 4, some people were expecting more than just a decision reorganize the company’s international business and sell off a bunch of company-owned stores to franchisees. [More]

(Mike Mozart)

McDonald’s Testing Simplified Version Of Build-Your-Own Program, Adds Drive-Thru Option

A day after we learned that McDonald’s had eliminated nine items from its menu so far this year, the fast food giant announced it would also adjust its build-your-own-burger test program to be easier for customers and franchisees to use. [More]

(Don Buciak II)

McDonald’s Cuts Nine Items From Menu Including Chicken Sandwiches, Deluxe Quarter Pounder

Five months after McDonald’s announced it would cut eight menu items and narrow extra value meal options from 16 to 11 combinations, the fast food giant has finally started showing some of its less popular products the door. [More]

(WTAJ-TV)

Stay Away Kids; This McDonald’s Is For Adults Only

The default setting for teenagers is “obnoxious,” and anyone who’s ever worked in fast food knows just how insufferable some adolescents can be when released into the wild without adult supervision. But are pre-adults so unmanageable that they have to be banned from entering a McDonald’s? [More]

McDonald’s Employee Caught On Camera Knocking Out Unruly Customer

McDonald’s Employee Caught On Camera Knocking Out Unruly Customer

An apparent attempt to remove an unruly customer from a Michigan McDonald’s resulted in a knockout punch from an employee at the fast food chain. [More]

(Mike Mozart)

McDonald’s Closes 700 Locations In First Half Of 2015

Just yesterday McDonald’s new CEO Steve Easterbrook claimed that he was in the midst of developing a turnaround plan for the once unstoppable fast food force. However, it appears his ideas on how to reverse sagging sales and criticism of labor practices comes a bit too late for about 700 locations that have already closed or are slated for closing this year. [More]

McDonald’s CEO Says He Has Turnaround Ideas Up His Sleeve

McDonald’s CEO Says He Has Turnaround Ideas Up His Sleeve

Facing sagging sales, increasing criticism of its labor practices, and growing disenfranchisement from its franchisees, McDonald’s recently installed CEO Steve Easterbrook is at the head of a flagging company that was once viewed as an unstoppable fast food force. But Steve-E claims that he’s got some ideas on how to reverse the course before this burger Titanic strikes the iceberg. [More]

Taco Bell’s Founder Originally Intended To Start A Burger Empire

Taco Bell’s Founder Originally Intended To Start A Burger Empire

If you drive to Downey, CA, you can find the oldest existing McDonald’s eatery and the currently vacant building that housed the first Taco Bell. And the tie between the two famous fast food names goes deeper than that. It was in the parking lot of the very first McDonald’s that the man who would eventually create the Taco Bell empire dreamt of a fast food empire stretching from coast to coast. [More]

McDonald’s All-Day Breakfast Test Will Not Include Full Breakfast Menu

McDonald’s All-Day Breakfast Test Will Not Include Full Breakfast Menu

McDonald’s recently confirmed it would soon begin testing an all-day breakfast menu in the San Diego area, but when that test kicks off next week, fans of certain McD’s breakfast items may find themselves still hungry, as not everything from the morning menu will survive past 10:30 a.m. [More]

(Ken Fager)

McDonald’s Franchisees Say Company Has “Jumped The Shark”

For years, a number of McDonald’s franchisees have been griping with their corporate overlords about constant menu tweaks, limited-time offerings, and a push for bargain pricing. And the latest survey of franchisees seems to indicate that this tense relationship is only getting worse. [More]

(JeepersMedia)

Some McDonald’s Locations Exchanging Free Egg McMuffins For Taco Bell Breakfast Receipts

If you’re the kind of person for whom a second breakfast is a matter of course, you might want to consider moving to northeastern Pennsylvania in the next few days: Some McDonald’s locations there have been offering up free Egg McMuffins this month in exchange for Taco Bell breakfast receipts. [More]

McDonald's has drawn the ire of on of Italy's pizza makers association for a recent commercial.

Italian Pizza Association Threatens To Sue McDonalds Over Happy Meal Commercial

There appears to be a bit of a war brewing between Italian pizza makers and McDonald’s after the fast food company aired a commercial depicting a child overjoyed to receive a Happy Meal over pizza at a local pizzeria. [More]

Exec Who Created Ronald McDonald Says McDonald’s Can Figure Out All-Day Breakfast

Exec Who Created Ronald McDonald Says McDonald’s Can Figure Out All-Day Breakfast

After years of teasing customers with the possibility of all-day breakfast, McDonald’s has finally begun small-scale testing of the concept in California. The former McDonald’s ad man who gave the world Ronald McDonald and the “You Deserve a Break Today” slogan says he’s sure that the fast food giant will figure out a way to make McMuffins at all hours of the day. [More]

McDonald’s Launching Line Of Bigger Burgers For A Limited Time

McDonald’s Launching Line Of Bigger Burgers For A Limited Time

In the latest in a series of changes announced by McDonald’s as it tries to win its way back into the hearts and mouths of consumers, the chain is launching a line of larger burgers starting later this month, for a limited time. [More]

YouTube Kids App Accused Of Deceptive, Excessive Advertising

YouTube Kids App Accused Of Deceptive, Excessive Advertising

It’s only been a few weeks since Google launched its YouTube Kids app targeted at the youngest Internet users, and it’s already taking heat from consumer advocates who are asking federal regulators to investigate whether the service’s advertising practices run afoul of the law. [More]

McDonald’s To Raise Workers’ Wages, But Only At 10% Of U.S. Restaurants

McDonald’s To Raise Workers’ Wages, But Only At 10% Of U.S. Restaurants

The good news for McDonald’s employees looking for a raise — the company plans to pay workers more and offer new benefits. The not-so-good news — this only affects about 10% of the company’s locations in the U.S. [More]

(Mike Mozart)

McDonald’s Changing Grilled Chicken Recipe From 18 Ingredients To 12

McDonald’s is making yet another change to its menu. This time the company plans to simplify its chicken recipe by cutting out chemical-sounding ingredients that consumers might not recognize. [More]

McDonald’s Introduces Table Service In Germany For Some Reason

McDonald’s Introduces Table Service In Germany For Some Reason

Imagine that you’re visiting a large restaurant at the airport in Frankfurt, Germany. You take a seat and give your order to a roving server, who taps it into a tablet computer and takes payment. Then your food arrives, which is…Big Macs and fries? What is this? When did McDonald’s start offering table service? [More]