McDonald’s Tries Again To Trademark “McBrunch”

McDonald’s Tries Again To Trademark “McBrunch”

Given McDonald’s love of selling breakfast, and its even deeper affection for trademarking anything even vaguely food-related starting with “Mc,” it’s surprising to learn that the company is just now getting around to trying to stake its claim on the phrase, “McBrunch.” But the real question is: Does this mean a real brunch menu is on the way from McDonald’s? [More]

McDonald’s Continues To Tease Possibility Of Extended Breakfast Hours

McDonald’s Continues To Tease Possibility Of Extended Breakfast Hours

Fans of the Mc10:35 — that combo burger/McMuffin sandwich that McDonald’s customers can only make when ordering during the change-over between the breakfast and lunch menus — may have to rename their favorite fast food item. The Golden Arches says it is indeed considering the possibility of extending the hours it serves breakfast to customers. [More]

Is The Coffee-Grounds-In-Milkshake ‘Frozen Mocha’ The Next Secret Menu Item To Take Off?

The man behind the infamous Mc10:35 has tossed some coffee grounds into his In-N-Out shake to create the "Frozen Mocha"

We’ve talked a lot over the years about secret menu items at fast food joints and how they can be both fun for customers and good for business, so we’re always on the lookout for the next Mc10:35. Now the creator of that fast food Frankenstein has a new secret menu item he says is taking off at his local In-N-Out Burger. [More]

McDonald's Tries To Open Up The Elusive 2 To 5 A.M. Breakfast Market

McDonald's Tries To Open Up The Elusive 2 To 5 A.M. Breakfast Market

I do most of my writing between 2 A.M. and 5 A.M. Even if I wanted to, I couldn’t drive over to the nearest 24-hour McDonald’s and order up an Egg McMuffin or a breakfast burrito right now. Breakfast food in the most wee hours of the morning? Who could imagine such a wondrous thing? McDonald’s, of course. They’re currently testing out very, very early breakfast service at their 24-hour locations in Ohio. [More]

The Mc10:35 Gets Field Taste Tested

The Mc10:35 Gets Field Taste Tested

The Hidden Menu blog went on a field excursion to see if they could track down the “Mc10:35″ – an Egg McMuffin inside a double cheeseburger you can only order at the changeover between breakfast and lunch. They lived to tell the tale and returned with photographic evidence. [More]

The Mc10:35 in all its eggy, burgery glory.

Check Out The Secret McMenu Item That’s Sweeping SF, TheMc10:35

Peter has stumbled upon a McDonald’s secret menu item that can only be ordered during the changeover from breakfast to the standard menu. The Mc10:35 is the unholy but oh-so-hot union between the McDouble and Egg McMuffin. [More]