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Prof: IKEAs Are Designed Like Pac-Man Mazes To Trick You Into Spending More

Prof: IKEAs Are Designed Like Pac-Man Mazes To Trick You Into Spending More

By Phil Villarreal January 24, 2011

If you’ve ever strolled through IKEA, you’ve probably gotten the sense that you were in Willy Wonka’s chocolate factory — enjoying yourself well enough and fascinated by the sights, but clueless as to how to get the hell out of there. [More]

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