Millennials’ Inability To Commit To Monogamous Fast Food Relationships Is Hurting McDonald’s

(dsiniuga)

While it would be great for companies if all consumers agreed to go steady with just one of its suitors, choosing say, one fast food restaurant above all the rest and devoting themselves entirely to that relationship, that’s just not how it works. We consumers like to play the field, especially millennials, and that’s bad news for companies like McDonald’s. [More]