Remember a few years ago when we showed you the astonishing video of the shrinking Maxwell House cans? Well, it’s about to get even smaller because Kraft, the maker of the “eh, it’s good enough” coffee, struck a deal giving Keurig to power to produce single-serve K-cups of its java. [More]
Young adults are no longer interested in mediocre coffee. As far as Maxwell House is concerned, that’s okay. They don’t need the cool kids with their pour-overs and their burr grinders. Their new marketing campaign targets customers who want coffee that’s just, you know, good enough. [More]
This video shows how a variety of food products have shrunk over the years, while the price remains the same, and the tricks manufacturers use so we don’t notice the differences. She stacks up the coffee cans as they go from 16 oz to 11 oz. At one point, Maxwell House says that while the size is going down, the potency is going up. “We’ve fluffed the beans!” they say. So then why do the instructions on the side of the can for the amount of coffee you use to make a perfect cup stay the same? Though we don’t really mourn for lost Maxwell House value, the example is illustrative of standard industry tactics, even on food that doesn’t taste like crap.