Ticketmaster To Lower Admission Prices On Poor-Selling Events

Ticketmaster To Lower Admission Prices On Poor-Selling Events

If no one’s buying tickets to events later this year, Ticketmaster will start to lower the price of admission as the date draws nearer. The concept, which it’s calling “dynamic pricing,” will punish early buyers and reward those who hold out until the days before a slow-selling event takes place. On the other hand, if ticket sales start speeding back up, Ticketmaster could raise the prices. [More]