Is the world ready for Martha Stewart-themed wine?
Other celebrities in the campaign include Sean Combs, Kimora Lee Simmons, Russell Simmons, Marc Ecko, Emeril Lagasse, Tyler Florence, Tommy Hilfiger and Kenneth Cole. Some ads also feature Tim Gunn, co-host of the TV show “Project Runway.” The ads were created by WPP Group’s JWT.
Here’s a heck of a deal: For only $250,000, Martha Stewart will personally shill your product on her show. She even promises to “work in an advertiser’s talking points.” If you don’t have that much dough, you can grab a “one-time in-show oral mention with product close-up” for only $100,000.
Ooooh, internal documents! Holy crap, we want a Martha Stewart whistle blower of our very own. We are so jealous. —MEGHANN MARCO
If you’re like us, you’re going to someone else’s house for Thanksgiving. If you’re not, and you haven’t gone shopping yet, here’s some last minute help getting yourself organized. We’re linking two shopping lists that you can print out and take with you to the store, you slacker.