Kraft Splits Self In Two, Splitting Groceries And
Snacks

Kraft Splits Self In Two, Splitting Groceries And Snacks

In a move geared to raise its market value, Kraft Foods is splitting itself into separate businesses. Oreos, Trident and Cadbury will remain under company control as part of its global snacks operation, while the North American grocery division, including Velveeta, Macaroni & Cheese and Oscar Mayer, will be spun off to shareholders. The operations will pursue separate strategies. [More]