New Study Suggests Drug Ads Ineffective, But Expensive For Consumers

New Study Suggests Drug Ads Ineffective, But Expensive For Consumers

Researchers at the University of British Columbia in Vancouver looked at sales figures and prices for the blood thinner Plavix after direct-to-consumer advertising started in 2001. What they found was that the campaign was largely ineffective at increasing prescribing rates, but that the price of the drug shot up 12% almost immediately to cover the cost of the marketing campaign. [More]