<![CDATA[Consumerist: Marketing]]> http://cache.gawker.com/assets/base/img/thumbs140x140/consumerist.com.png <![CDATA[Consumerist: Marketing]]> http://consumerist.com/tag/marketing http://consumerist.com/tag/marketing <![CDATA[ Staples Wants To Know If They're Freaking You Out With Their All-Knowing Emails ]]> Apparently Staples is worried that their emails might be too accurate when it comes to marketing office supplies to people—accurate enough to make potential customers paranoid.

Alexandra writes,

I recently grew tired of the daily Staples email I received. Somehow, hot discounted office supplies just weren't doing it for me anymore. I diligently followed the unsubscribe link at the bottom of the email, and was led to a page that immediately let me unsubscribe. Nice. Once unsubscribed I had the option of selecting why I no longer wanted to be pestered with daily deals on manila folders.

Hilariously, one of these options is "Staples emails are too relevant (feel watched)."

Guess which one I picked? I also wonder if they are gathering any usable statistics from this form. I'd think that it would all be skewed by what I assume (perhaps incorrectly) to be a joke.


(Photo: bdjsb7)

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Consumerist-5401713 Tue, 10 Nov 2009 18:09:27 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5401713&view=rss&microfeed=true
<![CDATA[ Class Action Lawsuit Filed Against Payless Shoesource For Text Message Spamming ]]> Peter, who wrote in last month to complain about being text-spammed by Payless Shoesource on his phone, wasn't the only customer they annoyed. A man in California has filed a class action lawsuit against the shoe company and Voice & Mobile Broadcast Corporation, which is the marketing company it hired to run the campaign.

The plaintiff, Mohammad Kazemi, says he never authorized Payless to contact him via text message, but that at least 3 times between September 2008 and 2009 he received promotions from them on his phone.

From the SF Weekly:

Not only is this a pain in the ass, says Kazemi, a San Jose resident, but it's costing people money. Also, it forced Kazemi to read junk like this (repeatedly):

Psst ... Payless Insider, Ur the 1st to know BOGO starts today, 9/29! bUY 1get 1/2 off EVERYTHING 866 746 5923 or END3 to Opt-Out Txt fees apply Not @ Shopko

Complaint for damages and injunctive relief (pdf) [Courthouse News via SF Weekly] (Thanks to Sarah!)

RELATED
"Customer Gets Payless To Compensate Him For Text Message Spam"
(Photo: crschmidt)

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Consumerist-5396165 Wed, 04 Nov 2009 16:48:06 EST Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5396165&view=rss&microfeed=true
<![CDATA[ AT&T Sues Verizon Over "There's A Map For That" Ads ]]> AT&T has had it with Verizon's "there's a map for that ads" and have filed a lawsuit. The big blue death star says that the ad is misleading because while the blank spaces in Verizon's map actually show places where there is no Verizon service at all — the blank spaces in the AT&T map may still have voice and data coverage — just not "3G" coverage.

Apparently, AT&T is quite concerned that less technically savvy potential customers will look at the maps and think AT&T doesn't work in Montana or something.

Verizon has already changed the commercial to include a disclaimer that voice and data are still available in the white space on AT&T's map, and have removed a reference to AT&T customers being "out of touch." This, however, was not enough for AT&T.

From their lawsuit:

By continuing to use a "3G" coverage map in its advertisements, Verizon is still conveying the message that AT&T has no coverage in the white or blank space included in the map, and thus AT&T customers cannot use their phones in large portions of the United States.

You can read the lawsuit here.

AT&T sues Verizon over 'there's a map for that' ads [Engadget]

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Consumerist-5396462 Tue, 03 Nov 2009 19:44:18 EST Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5396462&view=rss&microfeed=true
<![CDATA[ GM Extends Satisfaction Guarantee Deal After Only 15 People Return Their Cars ]]> You may have seen GM's recent commercials touting their "60-day satisfaction guarantee" on all new vehicles. It seems that the stunt has been successful. Last week GM spokesperson Tom Henderson told the AP that only 15 cars had been returned. Now the company says they are extending the offer to Jan. 4, 2010.

If you're interested in the deal, here's how it works: You get 60-days to evaluate the car. If you don't like it, you can return it and get the purchase price and the sales tax back. You have to keep the car for at least 30 days, and if you do more than $200 worth of damage to it — or put more than 4,000 miles on it — you no longer qualify.

There are a few more limitations and whatnot — and in all it's pretty clear that returning a car is a hassle. You'll be stuck with the fees from licensing, titling or registration, insurance, dealer installed accessories, aftermarket products or add-on equipment (other than factory options ordered with the vehicle), dealer fees, ancillary products including extended warranties or service contracts, finance charges, etc, etc.

If you're sure you want to buy a GM and don't want this guarantee — you get a $500 cash incentive for opting out— which may just be a better deal than the return policy.

60 Day Satisfaction Guarantee FAQ [GM]
GM Extends Vehicle Refund Program Until January [NYT]

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Consumerist-5392988 Thu, 29 Oct 2009 17:13:54 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5392988&view=rss&microfeed=true
<![CDATA[ Sugariest Cereals For Kids Get Pimped Hardest ]]> A new Yale report finds that cereal companies spent $156 million per year marketing to children, and most of that money gets plowed into pushing the sugariest cereals, which they try to pretend are healthy.

Even milk-covered desert cereals like Lucky Charms, Reese's Puffs, and Cookie Crisp have 3-4 health claims on their boxes, the report finds. And most of the cereals with the lowest nutritional content are still pimp themselves out as being "better-for you" or "Smart Choices."

The cereal companies typically "dual-market." From one side of their mouth, convince parents that it's a healthy and wholesome start to the day. Out the other, tell kids that cereal is a fun game.

Someone should tell these companies childhood obesity is no game. Parents need to make smart purchasing decisions, but regulators need to start taking on these bogus health claims.

Mixed Messages From Sugary Cereal Makers [The Atlantic]
Cereal FACTS:Evaluating the nutrition quality and marketing of children's cereals (PDF) (4-page summary (PDF))

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Consumerist-5391882 Wed, 28 Oct 2009 12:38:34 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5391882&view=rss&microfeed=true
<![CDATA[ Man Eats Windows 7 Themed 7-Layer Whopper ]]> For some reason, possibly because they have the same ad agency as Burger King, Microsoft has convinced the fast food chain to offer a 7-layer Whopper in celebration of Windows 7. What is a 7-layer Whopper? It's just a Whopper with 7 patties.

The burger, which apparently has like 2 lbs of meat or something absurd, has been spotted in the wild in Japan and in the US.

Here is a video of a man with a beard eating one. When asked how it is, he replies: "It's delicious. It's like eating an elephant."

So there you have it. According to the YouTube description, the burger is supposed to be only available in Japan, but our hero printed an article about it from Gizmodo, brought it to the restaurant and BK was happy to make one for him. It cost $9.19 before tax.

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Consumerist-5391135 Tue, 27 Oct 2009 14:59:11 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5391135&view=rss&microfeed=true
<![CDATA[ Gawker Duped By Malware Gang, Serves Up Infected Suzuki Ads ]]> Scammers pretending to buy ads for Suzuki tricked Gawker's ad sales team last week into running malware-laced ads that installed spyware and crashed the browsers of some readers before they were caught and pulled.

The network apologized for serving up serving Adobe exploits CVE-2008-2992 and CVE-2009-0927 on its flagship blog by saying simply, "Sorry About That. Our ad sales team fell for a malware scam. Sorry if it crashed your computer." Silicon Valley Insider has the scoop, including the full email exchange between Gawker ad-sales guy James Del and the scammers.

The ad ran for "less than 5 days last week," Gawker's James Del told Threat Level. "This was a very malicious piece of code that seemingly took advantage of unpatched Adobe software, though we don't have details on how exactly that worked. It was not a ‘trick' ad, wherein users were prompted to install something … It simply strong armed it's way through a vulnerability and infected the computer."

Note that while Gawker still hosts us for the time being, they do not serve any ads to Consumerist readers.

Protect yourself while surfing from ads both dangerous or simply annoying by using Firefox with Adblock and Flashblock.

Gawker Scammed By Malware Crew Pretending To Be Suzuki [Silicon Valley Insider]

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Consumerist-5391120 Tue, 27 Oct 2009 14:48:18 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5391120&view=rss&microfeed=true
<![CDATA[ DirecTV Resurrects Chris Farley In Questionable Ad ]]> Is anyone else skeeved out over the DirecTV ad? Based on the movie Tommy Boy, in which Chris Farley — who died in 1997 due to a drug overdose and heart complications — the spot shows Farley doing his famed Fat Guy in a Little Coat Dance as co-star David Spade re-dubs his character's dialogue.

It's bizarre that Spade, a close pal of Farley's, went along with this. He and DirecTV must have miscalculated the ad as a tribute to a great movie moment rather than a disturbing, insensitive money grab.

Or maybe Comcast put together the ad as a way to drive people away from DirecTV.

DirecTV Profits Off the Dead [The Mep Report]
(Thanks, Russ!)

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Consumerist-5389963 Mon, 26 Oct 2009 10:10:50 EDT Phil Villarreal http://consumerist.com/index.php?op=postcommentfeed&postId=5389963&view=rss&microfeed=true
<![CDATA[ Vaginal Mints Are A Very, Very Bad Idea ]]> Jen Philips over at Mother Jones received a sample of an exciting new candy from a PR rep. Called Linger, it bills itself as "the intimate mint." Or "feminine flavoring system." Because you're supposed to put it in your vagina.

The problem with this product, of course, is that it's an unholy alliance of three things: preying on women's insecurities about their bodies, remarketing a mundane product for media attention, and advocating that people do something that is extremely unhealthy.

My tin of Linger looked a lot like one of those tins of mints that are given away at trade shows. And guess what? That's what it is. A little digging revealed that Linger is made/distributed by a company called Admints, which just happens to make trade show mints. And the Linger samples just happen to have have the exact same shape, taste, and ingredients as Admint's sample mints. So how does Linger manage to pass off breath mints as vaginal Tic Tacs in $7.99 packs? Despite the salacious creation story and testimonials on its site ("It gets a little warm as it starts to dissolve which took just under an hour. Then, it is SO good!!"), the mint is labeled "for novelty use only."

Of course, the problem with these mints is that it is an exceptionally bad and unhealthy idea to use them in the first place. Unlike many mints made with artificial sweeteners, Admints contains sugar. Sugar in one's lady parts can lead to catastrophic yeast infections, which is why flavored products that are actually designed for lady-parts use find other sweeteners to use.

Femimint Hygiene: Vagina Mints [Mother Jones]
Linger [Official Site]

(Photo: liangjinjian)

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Consumerist-5389241 Sat, 24 Oct 2009 16:00:38 EDT Laura Northrup http://consumerist.com/index.php?op=postcommentfeed&postId=5389241&view=rss&microfeed=true
<![CDATA[ Adorable Japanese Mascot Invades U.S. Convenience Stores ]]> Would you like your morning coffee with a side of Domo-kun? In one of those odd twists of globalization and marketing synergy, the mascot of Japanese public television network NHK has found his way onto 99 cent cups of coffee and special Slurpee cups at 7-Eleven stores in the United States.

The campaign exists to promote the first U.S. Domo DVD.

If you're wondering what all the fuss is about, check out some shorts (many are—gasp!—Slurpee-related) at Domonation.com. Or just enjoy cute cartoon characters with your coffee. But remember, every time you caffeinate, God kills a kitten.

7-Eleven® Stores Face Total Domo-Nation [Press Release] (Thanks, Joe!)
Japan's Domo Invades 7-Eleven [Adweek]
Domo Nation [Official SIte]

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Consumerist-5387367 Thu, 22 Oct 2009 09:15:31 EDT Laura Northrup http://consumerist.com/index.php?op=postcommentfeed&postId=5387367&view=rss&microfeed=true
<![CDATA[ Guy Catches Laptop With His Butt. Yawn. ]]> Somehow we missed this gem two months ago, but here's a viral video sensation involving a trio of athletes who can catch slim laptops in their butts.

You may notice that this bears a strong resemblance to that stupid Levi's viral video and that stupid Ray Bans video and that stupid Coor's Light video. With this quadtych, I hereby declare using fishing line to yank stuff and then running the film in reverse to make it look like it's thrown an official viral video format.

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Consumerist-5386806 Wed, 21 Oct 2009 13:46:26 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5386806&view=rss&microfeed=true
<![CDATA[ Woman Sues Toyota For Convincing Her She Was Being Stalked ]]> It's probably a bad idea to market to consumers by tricking them with practical jokes. It's definitely a bad idea to make a consumer fear for her safety over a five day period because she thinks a stalker is coming after her. That's why a woman in Los Angeles is suing Toyota for $10 million after being on the receiving end of a Punk'd-style stunt to promote the Toyota Matrix.

In a lawsuit filed Sept. 28 in Los Angeles Superior Court, Amber Duick claims she had difficulty eating, sleeping and going to work during March and April of last year after she received e-mails for five days from a fictitious man called Sebastian Bowler, from England, who said he was on the run from the law, knew her and where she lived, and was coming to her home to hide from the police.

Along with messages from the fictitious man, Duick received a fake bill for damages to a hotel room where the man had stayed.

Toyota's lawyers say Duick agreed to the prank when she filled out an online personality test sponsored by the company, but her lawyer says the agreement she clicked didn't mention anything about the nature of the prank.

Tepper, Duick's attorney, said he discussed the campaign with Toyota's attorneys earlier this year, and they said the "opting in" Harp referred to was done when Duick's friend e-mailed her a "personality test" that contained a link to an "indecipherable" written statement that Toyota used as a form of consent from Duick.

Tepper, said that during those legal negotiations, Toyota's lawyers claimed Duick signed the written legal agreement, which they said amounts to "informed written consent."

"So if [Duick] signed something, she's informed that she's signing 'A,' but in fact she's signing something else," Duick's attorney said. "It's written and it is consent, but you're not informed about the thing that you're actually signing up for? "It didn't say someone was going to be stalking my client. It was premised upon keeping my client in the dark, upon fooling her that these e-mails were real."

Update: Our reader Michael Belisle posted a link to the Toyota Matrix marketing/prank website, where Toyota explains how the prank works.

YourOtherYou is a unique interactive experience enabling consumers to play extravagant pranks. Simply input a little info about a friend (phone, address, etc.) and we'll then use it, without their knowledge, to freak them out through a series of dynamically personalized phone calls, texts, emails and videos. First, one of five virtual lunatics will contact your friend. They will seem to know them intimately, and tell them that they are driving cross-country to visit. It all goes downhill from there. The Matrix integrates seamlessly into the experience and you can follow the progress of your prank in real-time online. Each piece of the campaign assures that the experience is as Google-proof as possible.

"Woman Sues Toyota Over 'Terrifying' Prank" [ABCNews] (Thanks to Steve!)
(Photo: Capture Queen ™)

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Consumerist-5385318 Mon, 19 Oct 2009 19:29:58 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5385318&view=rss&microfeed=true
<![CDATA[ Why Retailers Like It When You Subscribe ]]> You know what's great about subscriptions? You forget to cancel them. You also pay more over time than you would if you were forced to buy items individually. Yeah, that's awesome—for companies. The New York Times looks at current research on how consumers think about subscriptions, and why companies want to push them more than ever.

"Looking at Life as One Big Subscription" [New York Times]
(Photo: Dominic)

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Consumerist-5379175 Mon, 12 Oct 2009 16:47:10 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5379175&view=rss&microfeed=true
<![CDATA[ Ralph Lauren Is As Weirded Out By This Ad As We Are ]]> Fashion advertising has a long tradition of lying, but this comically stupid Ralph Lauren ad seems to have confused the human anatomy with a box of Pocky. Unfortunately, Ralph Lauren doesn't want to be mocked for its own advertising, so it started sending out DMCA takedown notices to blogs who have posted the ad—both Boingboing and Photoshop Disasters have been ratted out to their ISPs. Blogspot took down the pic from Photoshop Disasters while it investigates, but Boingboing has posted it a second time.

We're not sure this will teach Ralph Lauren anything about the Streisand Effect, but it's still fun to see a company mangle its own heavy-handed intimidation tactics.

Update: Our original post said that Photoshop Disasters caved to the takedown notice, but that was incorrect according to several readers. A commenter below writes, "Photoshop Disasters didn't cave - Blogspot policy is to remove the offending post until the investigation is complete. PsD had a post up about it yesterday." We've changed the wording in the first paragraph to more accurately reflect what happened.

"The criticism that Ralph Lauren doesn't want you to see!" [Boingboing]

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Consumerist-5376308 Wed, 07 Oct 2009 14:03:11 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5376308&view=rss&microfeed=true
<![CDATA[ Expense-A-Steak Receipt Generator Makes Fraud Easy ]]> Midtown Manhattan steakhouse Maloney & Porcelli's tongue-in-cheek "Expense-a-Steak" tool generates remarkably realistic-looking expense friendly receipts for whatever amount you enter into the website (supposedly the cash you dropped on their fine hunks of meat.) Is it aiding and abetting fraud? Who knows.

From the WSJ:

The Web site is just a week old but already has some 88,000 receipt downloads, according to Deacon Webster, chief creative officer at Walrus, the New York-based agency behind the campaign.

He added that the receipts, while remarkably authentic, are not intended to be passed off as the real thing. "If somebody's letting a receipt for $3,000 worth of cyan toner through their department, then we're the last people who'll get in trouble."

The WSJ also says that the restaurant, located near the offices of American Express, Morgan Stanley and Bank of America, has replaced their bags with fake ones from cheaper restaurants so the free-spending bankers won't get caught with fancy food.

The restaurants, which were not mentioned by name in the article, have sent cease-and-desist orders.

[Expense-A-Steak]
Can ‘Expense-a-Steak' Save the Restaurant Industry? [WSJ]

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Consumerist-5375516 Tue, 06 Oct 2009 13:56:20 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5375516&view=rss&microfeed=true
<![CDATA[ FTC Says Bloggers Can't Hide Endorsement Deals ]]> For the first time since 1980, the FTC has updated its rules about endorsements and testimonials, and they've added blogging to the books. Now bloggers who don't disclose that they've been somehow compensated—either with cash or with free services or products—can be fined up to $11,000.

"The revised Guides also add new examples to illustrate the long standing principle that "material connections" (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other "word-of-mouth" marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement."

"FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments" [Mashable via mack005]
(Photo: stopnlook)

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Consumerist-5374617 Mon, 05 Oct 2009 14:10:45 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5374617&view=rss&microfeed=true
<![CDATA[ World's Worst Logos ]]> As part of our stand against Christmas Creep, we want to celebrate the actual upcoming holiday by lobbing some pretty frightening images at you from the website Your Logo Makes Me Barf. Take this alarm sign, for instance. The obvious chills come from recognizing what they're walking into, but then you notice the kid figure and the term "young alarm" and, wait, wtf?

That one seems so blatantly horrible that we're sure it must've made it onto FAILblog or some similar site in the past, but there are plenty of undiscovered gems at Your Logo Makes Me Barf, like this disturbingly explicit "Women of H.O.P.E." design:



Or this restaurant sign, which we imagine is located near an intersection with a mysteriously high number of car accidents:



Abuse your eyes at Your Logo Makes Me Barf.

(Thanks to hobronto!)

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Consumerist-5373159 Fri, 02 Oct 2009 17:02:19 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5373159&view=rss&microfeed=true
<![CDATA[ Men's Retailer Begs For Customers ]]> Here's a new take on direct mail that we'll call the "painfully honest but kind of sad" approach. George Anderson at RetailWire writes that a local men's retailer sent him the following plea via snail mail.

"In my extensive retail career of 42 years, I have never experienced such difficult times. Tightened credit and economic uncertainty have created the perfect storm of of falling sales... We realize that we must act decisively to raise revenue in an effort to pay suppliers and secure our future."

Anderson says there's more, like promises to provide superior customer service, but we're just surprised that the retailer sent this out in the first place.

The readers at RetailWire are in the retail and/or marketing business and seem to mostly agree that it's not a good way to drum up business. But what do you think? Would you be moved by a "desperate times calls for desperate measures" letter like this?

"Dear Customer: Please Buy Something" [RetailWire] (registration required)
(Photo: feverblue)

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Consumerist-5372957 Fri, 02 Oct 2009 14:52:45 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5372957&view=rss&microfeed=true
<![CDATA[ Microsoft's Launch Party Video Is Surprisingly Offensive! ]]> Okay, now we get the appeal of hosting a Windows 7 launch party. There's lots of f[bleep]g involved. Lots and lots of it at the skeevy white guy's party, it sounds like. Watch the clip below to see how much better you can make a corporate video by adding a few well-timed bleeps.



"Well It Turns Out That Microsoft Ad WAS A Porno" [Oh Gizmo!]

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Consumerist-5372212 Thu, 01 Oct 2009 15:40:03 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5372212&view=rss&microfeed=true
<![CDATA[ Here's Your Virtual UPS Advertising Junk Box, Enjoy ]]> Rhett writes, "I noticed your article UPS Now Delivers Bonus Junk Mail Packages and today, it started. I received a package from UPS Monday of this week with no bonus advertising. Today (Wednesday), this is what was on my front step."

Let's see, what have we got here? Something from Zappos, but we can't tell if it's a coupon or just an ad. There's a decent RedEnvelope coupon if you use that site. We always tend to ignore coupons for steak and coffee services, or any type of food membership club really. Same goes for flowers, so that rules out FTD. We're thinking the Johnson & Johnson coupon booklet might potentially be the one worth looking into here.


But really, did this pile of leaflets need a box? They could have at least thrown in some free samples. C'mon, UPS! Make with the cereal bars or razors!

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Consumerist-5371536 Wed, 30 Sep 2009 19:51:51 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5371536&view=rss&microfeed=true
<![CDATA[ Take Our Survey, Get Free Month Pass To ConsumerReports.org ]]> UPDATE: Thank you very much for your input. The survey is now closed for the time being. We apologize for the unexpected technical glitches and will be figuring out how best to address those who didn't get redemption codes.

Heyo if you help us learn more about you by filling out this quick survey, you get a free 30 day subscription to ConsumerReports.org. No credit card required.

Tell us what your thoughts about Consumerist and what kind of person you are. It's completely confidential and the info will only be used for research and helping Consumerist figure out how to inform and protect you better, not for marketing. So give it a shot and tell us what's on your mind!

(Photo: Lisa Brewster)

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Consumerist-5371140 Wed, 30 Sep 2009 14:09:47 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5371140&view=rss&microfeed=true
<![CDATA[ 50 Cool Billboards ]]> Most billboards are either ugly jumbles of giant text, or unfortunately memorable things like this. Here's a list of 50 mostly cool ones (we think the Texas one is 'shopped, and the anti-American one can suck it). Hey, if you're gonna advertise on a billboard, you may as well make it entertaining.

The last one on the list shows a mascara ad where the model's mascara weeps, which is a perfect time for me to link to this creepy New Zealand billboard safety campaign where children bleed from their faces when it rains. Please god don't let the hemorrhoid doctor find out about this technology.




"50 Extraordinary and Attractive Billboards " [10Steps.SG via Very Short List]

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Consumerist-5370343 Tue, 29 Sep 2009 16:09:03 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5370343&view=rss&microfeed=true
<![CDATA[ PowerPointing In The Den Of Whores ]]> About a year and a half ago, I was invited down to Miami to give a powerpoint to a bunch of marketers about how internet-empowered consumers were going to destroy their companies and force them to do business better.

Beyond the funny pictures and horrifying examples, I stressed the themes of transparency, integrity, responsiveness and humility. Most of all, respect for your customers. (You can watch a portion of my presentation here). To my surprise, it went over really well at the conference. The audience was engaged and enthused and laughing, even though I was slagging them left and right. I felt relieved and elated. I really seemed to be making an impact! Though, the first question afterwards was what were the site's demographics, which should have been my first sign that something wasn't sinking in quite right. Still I was on my little cloud and only grew more encouraged, cocksure, even, by the various conversations I had afterwards on the bus, boat ride, at the dinner, and in the drinking that followed.

Late into the evening, after everyone was thoroughly lubricated and sitting around one of those fancy hotel pools that line Ocean Drive, my new friends started to encourage me to sell my readers' data. Email addresses and tracking cookies and behaviors and so forth could get matched up to user records in one of those massive data places and chopped up and resold to companies for a tidy sum, I was told. They encouraged me to "grab a piece for myself" for all the hard work I had done. Say what? Hadn't they seen the whole series of slides about respecting user privacy and how opt-in was king? Didn't they see the one with the pickpocket and the one with the squirrel who didn't want his data peanuts stolen? Maybe they figured it was all just my "shtick." Maybe they were just so inside the machine that they couldn't fathom anything wrong with their proposition. Maybe they wanted to see how corruptible I was.

In any event, I said I wasn't interested. Some money costs too much. They replied with something like, you are from Mars and I thought, damn right, I'm proud to be a Martian.

RELATED: How Robots Are Killing Customer Service

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Consumerist-5370413 Tue, 29 Sep 2009 15:01:16 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5370413&view=rss&microfeed=true
<![CDATA[ Microsoft Wants You To Host Your Own Windows 7 Launch Party, Really ]]> Everyone likes hosting launch parties, right?! What? No one likes them? They're not real parties—just promotional events dreamed up to move units? But Microsoft told me that it's okay to host my own launch party! It'll be cool! Just look at these two married couples hanging out and gabbing like a box of birds about how much they love Windows 7.

Windows 7 is indeed launching soon, so we figured you'd want to see this now so you have time to stop by the Party Plus store and stock up on crepe paper—don't worry, you don't have to hang it up, just leave it on the corner of the table—and of course balloons.

Never install a new operating system without balloons.




We suspect that this promo was actually written, directed, and edited by a Songsmith-style software being developed in Microsoft's research division.

"Mainstream Press 'Cringes' At Win7 Launch Parties" [Slashdot]

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Consumerist-5370148 Tue, 29 Sep 2009 11:04:36 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5370148&view=rss&microfeed=true
<![CDATA[ Reminder: Amish Heater Is Still No Miracle ]]> The supposedly classy New York Times Magazine had a 2-page ad for the Amish Heater this weekend, so with that and the cold times a-coming, now is a good time to remind everyone that the Amish Heater is just a standard space heater plus overpriced particleboard faux-wood mantle on wheels.

Consumer Reports tested the "miracle" Heat Surge Roll-n-Glow Electric Fireplace back in March and found it performed the same as a normal electric heater.

The device is currently $349 online, or you can, as the Heat Surge VP told the NYT, get a space heater for $29.99 from a big box store. You can answer for yourself if you the fake fireplace and rollability features are enough of a "miracle invention" to be worth the extra few hundred bucks.

Note: purple scare-quotes photoshopped.

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Consumerist-5369400 Mon, 28 Sep 2009 12:57:27 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5369400&view=rss&microfeed=true
<![CDATA[ Flickr People Really Don't Like The New "From Yahoo!" Logo ]]> You may have noticed that Flickr recently updated their logo to include "From Yahoo!" If you're at all familiar with Flickr, you can probably guess how well this is going over with the users.

Here is a thread about the logo with 630 (and growing) replies. A few highlights:

"I don't like it."

"yuck"

"Hate it."

"Hate it, as if we aren't reminded enough around here already that Yahoo pays the bills. :/ "

Further along in the thread people started to get creative:

Apparently someone has even written a greasemonkey script to get rid of the logo.

Guess Yahoo! needs to work on its branding...

flickr, now from yahoo! [Flickr]
(Photo:so tacky)

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Consumerist-5367180 Thu, 24 Sep 2009 16:59:56 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5367180&view=rss&microfeed=true
<![CDATA[ Swine Flu Presents Grocery Store Marketing Opportunity ]]> Reader Ian spotted this display at his local supermarket.

Ian says:

I saw this today at the Shaw's Supermarket in Goffstown, NH. They must have a surplus of hand sanitizers and masks.

Encouraging good hygiene was never so profitable. We wonder how often they have to remove bacon from the display.

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Consumerist-5365977 Wed, 23 Sep 2009 12:55:58 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5365977&view=rss&microfeed=true
<![CDATA[ New Bill Proposes Study of Junk-Food Marketing in Schools ]]> New legislation proposed in Congress today would require the U.S. Department of Education to study the nutritional value of foods available in schools, as well as the forms of food marketing. Sponsored by Representatives Carolyn McCarthy (D-NY) and Todd Platt (R-PA), the National School Food Marketing Assessment Act has a large roster of supporters, including the American Academy of Pediatrics, National Parent Teacher Association, American Heart Association, and the Center for Science in the Public Interest.

Everything from McDonald's burgers and fries to Pizza Hut dishes to candy and soda is sold in public schools, often in lunch rooms. While companies that market to children have adopted guidelines that ostensibly ban in-school food marketing to kids under 12, the rules are ambiguous, to say the least. The Children's Food and Beverage Advertising Initiative's Fact Sheet on the Elementary School Advertising Principles [pdf] allows for so many loopholes—marketing on vending machine exteriors, branded display racks, sponsored curricula—that the limits are mostly useless.

Want to support a bill to study food and food marketing in schools? If so, write your Representative using this handy form and ask him or her to support the National School Food Marketing Assessment Act.

Food Industry Seeks to Maintain Junk-Food Marketing in Schools [Center for Science in the Public Interest]

(Photo via The Gifted Photographer)

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Consumerist-5365184 Tue, 22 Sep 2009 14:59:30 EDT Carrie McLaren http://consumerist.com/index.php?op=postcommentfeed&postId=5365184&view=rss&microfeed=true
<![CDATA[ Are All Xbox 360s Doomed To Fail? Student Survey Aims To Find Out ]]> Reader Ben Strauss is doing a cool project for his marketing class - he's surveying Xbox owners to find out how many have had failed Xboxes and/or know someone who does. So far he's interviewed 200 people and is seeing a 71% failure rate, with 85% of respondents saying they know someone with a failed Xbox. Ben writes:

I recently had my 4th Red Ring of Death, specifically a 0020 Error. What that essentially means is that the internal components to my xbox have been warped to a point that the cheap soldering has broken, and the thermal paste inside the box isnt protecting the GPU enough. As Microsoft states, it's a general hardware failure, one that they refuse to officially identify.

That was the 4th xbox to RROD in my home.

I figured I would try to call Xbox support and see about getting a repair. Well, didn't work out as I planned. I've spent 5 days and 15 hours on the phone, most of them on hold. The first set of guys "Leon", "Mike", and "Vlad" a rep, "Supervisor" and "Manager" respectively, told me that they could not help me as my xbox was apparently out of warranty. I've not owned my 360 that long, I bought mine on Oct. 23rd, 2007. I tried to dispute this fact with them, but I was called a "Stupid American" and was given the brush-aside by being told I would receive a phone call in 24-48 hours to speak with an upper level manager.

Well, it's been several days since that happened. I don't believe xbox is doing the consumer right, so I decided I wanted to find out exactly what was going on around campus. I intend to poll about 1000 people, personally, pertaining to individual xbox 360 failures. With this data, I intend to prove my thesis: It is not a matter of "if," it is a matter of "when." So far, I have about 200 respondants, and of them, I am sitting on a 71% failure rate. 14 students have worked with 3 xboxs, with 4 of them (including myself) working on their 4th box.

My aim is to show that through personal interview, I can get a better understanding of exactly what is going on with xboxs around the country (we are a university after all.)

I'd love to ask more people about their experiences, and when I feel that I have enough data, I plan on working with the Math department to get a good model on three variables "pass/fail test", "length of ownership", and "hours played per week."

If you are an Xbox owner and would like to help Ben with his project, email your name, phone number and a convenient time for a short interview to BenStrauss {at} sinsandsaints dot org.

RELATED: Xbox 360 Failure Rate is 54.2 Percent, Game Informer Finds
(Photo: tubbynj)

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Consumerist-5362543 Fri, 18 Sep 2009 11:00:00 EDT Ben Popken http://consumerist.com/index.php?op=postcommentfeed&postId=5362543&view=rss&microfeed=true
<![CDATA[ Play Doh Ads Make Crying Out For Help Fun ]]> These Play Doh ads from Singapore don't seem to be aimed at kids. Then again, the message "safe no matter what you make" seems to be aimed directly at parents of kids who play with Play Doh, which leads us back to our initial thought, which is wtf kind of kid requiring parental supervision is shaping eerily realistic looking bottles of pills and razor blades for fun? Play Doh, the fun sad toy that tastes like tears!

"A Campaign With an Edge" [UglyDoggy via AgencySpy]

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Consumerist-5361202 Wed, 16 Sep 2009 19:01:03 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5361202&view=rss&microfeed=true
<![CDATA[ Danish Government Promotes Unwanted Pregnancies, Tourism ]]> Here's another one for the apology pile: the Danish government is apparently very, very sorry for creating one of the most bizarre tourism campaigns ever. VisitDenmark, which promotes tourism, created a fake website for a pretty young mom who got drunk one night, had sex with a stranger, ended up with a baby, then made an internet video to find the father. The story was purely a hoax—the young woman, an actor; the baby, not hers—and many people sucked in by the sad tale are now pissed off.

According to 9News, VisitDemark initially defended the stunt, calling it "a good and sweet story about a mature, responsible woman who lives in a free society and shoulders the responsibility of her actions."

There's that. But then there's also the message, "Come to Denmark, where you can impregnate beautiful women and disappear the next morning!" It's the Denmark-as-Vegas model, but "What happens here stays here" was already taken.

Naturally, there's already a parody video (and, actually, it's pretty funny).

Denmark sorry for 'one-night stand' hoax [9News via Brandfreak]

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Consumerist-5360860 Wed, 16 Sep 2009 17:00:00 EDT Carrie McLaren http://consumerist.com/index.php?op=postcommentfeed&postId=5360860&view=rss&microfeed=true
<![CDATA[ Doctors Smack Down "Smart Choices" Campaign Labeling Fruit Loops As "Healthy" ]]> man with large bag of fruit loops in costa ricaLast week we pointed you toward the New York Times' report on the dubious Smart Choices campaign, an industry-backed, pseudo-science marketing effort to convince you Froot Loops and other sugary cereals really are part of a complete, healthy breakfast. The Sustainable Food blog is not amused at the existence of such a program, and put together a list of 10 reasons Smart Choices is bogus.

The post is pretty much a cavalcade of scientists talking smack about the program:

-Involving the food industry in the program is "a classic case of the fox guarding the henhouse," said Dr. David Katz, director of the Yale Prevention Research Center. The Chicago Tribune reports that Katz led the development of the NuVal system, one of the few impartial food-labeling programs.

-Walter C. Willett, chairman of the nutrition department of the Harvard School of Public Health, explained that including sugary and processed foods in the program make for "horrible choices," further explaining to the New York Times that "it's a blatant failure of this system and it makes it, I'm afraid, not credible."

Don't you just love it when scientists get snippy? If you want to join in the fray, you can sign this petition attacking the program.

The depressing reveal is, once and for all, Froot Loops aren't health food. Oh well.

Ten Reasons Why the Smart Choices Food Labeling Scheme is Outrageous [Sustainable Food] (Thanks, Mike!) (Photo: brockzilla)

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Consumerist-5360603 Wed, 16 Sep 2009 14:30:00 EDT Phil Villarreal http://consumerist.com/index.php?op=postcommentfeed&postId=5360603&view=rss&microfeed=true
<![CDATA[ Faberge.com Sells $7 Mil Baubles To Special People Only ]]> The reborn Faberge has decided that the rich don't shop online like the rest of us.

At the public-facing site launched by Faberge's new owners, gone are such bourgeois trappings like buttons, prices, adding items to your cart, or really the ability to do much of anything. For the hoi polloi, that is.

To see the catalog, you have to schedule a time to speak with a Faberge rep. Only at the end of that conversation are you issued a client login to the rest of the site. You arrange a chat by clicking around the site until "Discover More" pops up on the right, which you then click upon. Indeed, Faberge.com slips on that fine line in user interface design between the intriguing and the annoying. It's also entirely Flash-base. How gauche.


After online perusal, jewel-toting employees can whisk to your abode for an in-person showing. Home delivery, and the company's flagship Geneva store, will comprise the entirety of the company's retail operations. Is this streamlined approach to pushing encrusted baubles a viable way for a luxury brand to survive in our new, deadly, economic climate? We'll see. Just don't expect them to add Paypal any time soon. Faberge [Official Site] Faberge Asks Rich to Surf Web for $7 Million Brooches [Bloomberg]

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Consumerist-5360496 Wed, 16 Sep 2009 13:30:00 EDT Laura Northrup http://consumerist.com/index.php?op=postcommentfeed&postId=5360496&view=rss&microfeed=true
<![CDATA[ The Latest Form Of Greenwashing: Going "Local" ]]> Alternet reports on the latest fad in marketing: touting one's national or even multinational corporation as local. HSBC calls itself "the world's local bank." Winn-Dixie, a 500-outlet supermarket chain, is advertising "Local flavor since 1956." There's the non-Starbucks Starbucks. And "[e]ven Wal-Mart is getting in on the act, hanging bright green banners over its produce aisles that simply say, 'Local.' "

How the World's Biggest Corporations, From Starbucks to Wal-Mart to Barnes & Noble, Claim to Be 'Local' [Alternet]

(Original photo by pierofix; altered)

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Consumerist-5355523 Wed, 09 Sep 2009 11:17:32 EDT Carrie McLaren http://consumerist.com/index.php?op=postcommentfeed&postId=5355523&view=rss&microfeed=true
<![CDATA[ Aussie Company Will Sell You Facebook Friends ]]> Here's a company that will help those who really, really need more help killing Col. Mustard in the parlor with the candlestick in Mafia Wars: Australian company uSocial is selling Facebook "friends" and Twitter followers by the batch. If you want 5,000 more adoring Facebook minions checking out your status updates, you pay $654.30.

The offer is best suited for companies looking to spread word about themselves on the cheap via social media. Reuters reports:

"Facebook is an extremely effective marketing tool," Leon Hill, uSocial CEO, said in a statement.

"The simple fact is that with a large following on Facebook, you have an instant and targeted group of people you can contact and promote whatever it is you want to promote," he added.

"The only problem is that it can be extremely difficult to achieve such a following, which is where we come in.

Understandably, Facebook is miffed. Its rules prohibit using personal profiles to promote personal gain, so we'll see how long this business model lasts, assuming the bought friends are uSocial contractors. CNN is hoping Twitter doesn't ban uSocial before it can buy its way back into competition with Ashton Kutcher.

Not enough Facebook friends? Buy them [Reuters]
(Thanks, Michael and Kim!)

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Consumerist-5352577 Fri, 04 Sep 2009 10:47:50 EDT Phil Villarreal http://consumerist.com/index.php?op=postcommentfeed&postId=5352577&view=rss&microfeed=true
<![CDATA[ Pfizer Must Pay Record $2.3 Billion Fine For Sneaky Drug Marketing ]]> Haters of Big Pharma, rejoice! Pfizer has been smacked with a $2.3 billion (yes, with a B) civil penalty which includes a $1.2 billion criminal fine after they did some very, very bad things while promoting painkiller Bextra and other drugs. That's the largest criminal fine in American history. Let's hope they're proud!

The company is accused of aggressively marketing four drugs to doctors for "off-label" uses, or prescribing a medicine for a use for which it hasn't been explicitly tested and approved by the FDA. And by "aggressively marketing" we mean "taking doctors on vacations and feeding lavish meals while handing over huge metaphorical sacks of cash."

In financial filings in January, the company had indicated that it would pay $2.3 billion over allegations it had marketed the pain reliever Bextra and possibly other drugs for medical conditions different than their approved use. The civil settlement announced Wednesday also covered Pfizer's promotions of three other drugs: blockbuster nerve pain and epilepsy treatment Lyrica, schizophrenia medicine Geodon, antibiotic Zyvox and nine other medicines. Pfizer said the agreement with the Justice Department resolves the investigation into promotion of all those drugs, plus several related whistleblower lawsuits.

Under terms of the settlement, Pfizer must pay $1 billion to compensate Medicaid, Medicare, and other federal health care programs. Some of that money will be shared among the states: New York, for example, will receive $66 million, according to the state's attorney general, Andrew Cuomo.

There's nothing wrong with off-label use of medicines, but there's plenty wrong with aggressively marketing medicines to physicians for off-label use.

Pfizer to pay record $2.3B penalty over promotions [Boston]
Pfizer settlement: Be wary of off-label drug use [Consumer Reports Health]

(Photo: wadem)

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Consumerist-5350858 Thu, 03 Sep 2009 11:11:20 EDT Laura Northrup http://consumerist.com/index.php?op=postcommentfeed&postId=5350858&view=rss&microfeed=true
<![CDATA[ Lexapro's Marketing Plan Shows How Drug Maker Pushes New Drugs ]]> The Senate just released 88 pages of a confidential 270+ page marketing plan by Forest Laboratories, created in 2004 and focused on how to get doctors to prescribe the antidepressant Lexapro over similar but cheaper alternatives such as Celexa. The New York Times notes that the line between marketing and education seems to be heavily blurred, which may not surprise you. There are, however, two interesting notes for consumers who may be taking Lexapro.

The first is that the FDA doesn't require Lexapro's makers to statistically back up their claim that Lexapro is more effective than Celexa, which is basically Lexapro's parent. (Forest Laboratories changed the molecular structure of Celexa, which was about to lose its patent protection, in order to create Lexapro in 2002.) In fact, Forest has even used this near-interchangeability to its financial advantage:

The F.D.A. views the two medicines as so interchangeable that the agency recently approved Lexapro's use in depressed adolescents based in part on the results of a study Forest conducted using Celexa.

The second is that sales of Lexapro are on the wane, and correspondingly Forest "has been recently raising the price." But, "Many doctors say they believe that Lexapro is the best antidepressant, so they prescribe the drug despite its cost."

"Document Details Plan to Promote Costly Drug" [New York Times]
(Photo: mandiberg)

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Consumerist-5351787 Thu, 03 Sep 2009 10:00:00 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5351787&view=rss&microfeed=true
<![CDATA[ Verizon Should Really Stop Marketing FiOS To People Who Can't Sign Up For It ]]> Want to know how to piss people off? Send them marketing crap for deals they can't use. Take this individual. The title of the blog post should probably not be reproduced here, but the basic idea is that unless you can offer TV, Internet and phone from Verizon for $79.99 a month — don't mail stuff to people saying you can.

A very pissed off consumer writes:

I get these direct mail pieces from Verizon several times a week. I know...everyone hates junk mail, but here's the thing: Verizon doesn't provide FiOS TV at my address (the address they sent this piece of mail to). Furthermore, they will not offer the same deal on their non-premium [read: inferior] services.

In other words, there is no way - none whatsoever - to get TV, internet, and phone from verizon for $79.99 per month (for the first 6 months) - and yet these ads have been clogging my mailbox in the month since I moved here. When I went online to look into this deal, the first thing the website prompted me to do was to enter my address (the address printed on the other side of that piece of mail). Based upon that information, the website was able to tell me that I could not take advantage of this deal. Does Verizon not have an internet connection? Couldn't they do this themselves before wasting paper, ink, and another previous piece of my sanity?

This is unacceptable, not only from the perspective of the consumer, but for environmental reasons as well. How many thousands (millions?) of these heavy card-stock, two-page brochures are being sent to households where Verizon cannot provide this service? Get your sh*t together, Verizon. All you've managed to do is alienate me so that I will no longer consider FiOS...if it is ever available to me.

You know, I doubt this was the effect Verizon was going for.

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Consumerist-5350400 Tue, 01 Sep 2009 14:10:17 EDT Meg Marco http://consumerist.com/index.php?op=postcommentfeed&postId=5350400&view=rss&microfeed=true
<![CDATA[ Shut Out The Worst Ad Offenders With These Firefox Tricks ]]> If advertisers and websites would play fair with their readers, we wouldn't need to apply various filters and blocks to them. But when you're trying to read an article and every sixth word is hotlinked with a pop-up ad, while the FavIcon in the browser window blinks at you like a traffic light, while loud video clips start auto-playing when the page loads—well, it's time to shut it all down. Lifehacker has put together a great list of all the ways to reclaim your sanity when you're online.

"Use Firefox to Fix the Web's Biggest Annoyances" [Lifehacker]

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Consumerist-5349592 Mon, 31 Aug 2009 14:43:59 EDT Chris Walters http://consumerist.com/index.php?op=postcommentfeed&postId=5349592&view=rss&microfeed=true
<![CDATA[ Support Your Poor, Needy Local NFL Team By Playing Lottery ]]> A common rationalization for lottery players who throw away their cash on get-rich-quick dreams is "it's OK if I lose, because at least the money is going to schools."

Now Dallas residents can substitute "schools" with "Tony Romo's next signing bonus" and "big, stupid, punt-blocking scoreboards." The gambling-averse NFL has buckled to economic pressures and allowed teams to sell their own state lottery scratch-off tickets, the Dallas Morning News reports.

The Cowboys hope to make $4.2 million from the tie-in, and the Houston Texans could pull in $1.45 million, the Dallas Morning News reports:

These scratch-off games were made possible after the NFL decided in May to drop its ban on such sponsorships. The NFL and major sports leagues have typically shied away from associations with any type of gambling.

The recession, however, has put a squeeze on even the nation's most lucrative franchises. In the Cowboys' case, despite having the NFL's most expensive stadium and one of the biggest names in sports, the team has been unable to land a naming-rights deal this year.

At least the money going to worthy causes. Terrell Owens' contract buyout isn't going to pay itself off, so it's nice that poor people with delusions of quick, easy wealth will be chipping in.

Cowboys cashing in on Texas Lottery scratch-off tickets [Dallas Morning News]
(Photo: blue_j)

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Consumerist-5349243 Mon, 31 Aug 2009 10:00:21 EDT Phil Villarreal http://consumerist.com/index.php?op=postcommentfeed&postId=5349243&view=rss&microfeed=true