Samsung Needs To Stop With The Sexist Marketing Already

Samsung Needs To Stop With The Sexist Marketing Already

Okay, the electronics industry in general isn’t known for its commitment to progressive views on gender. As Samsung has become a global brand, though, people are noticing the subtle and not-at-all subtle sexism of their advertising. [More]

This Brand Video Stands For Everything And Nothing

This Brand Video Stands For Everything And Nothing

Last month, McSweeney’s Internet Tendency published a very simple, very funny prose description of the world’s most banal promotional video for a brand. What brand? What are they selling? It doesn’t really matter, and that was the point: a montage of stock footage of positive images and ethnically diverse smiling people can sell anything. Now the piece has been brought to life…by a stock footage firm. [More]

Predictive Models, Secret Scores: How Computers Decide Who You Are & What To Sell You

(Mike Saechang)

Savvy consumers all know that their lifetime debt history ends up in their credit score, and that lenders use that score to try to predict if someone is a good bet for a big loan like a mortgage. But even the most-connected consumer may not realize how many hundreds of other scores we all now trail in our wakes too, thanks to the advent of big data. Do you know, to the last decimal, how likely are you to buy jewelry? To sign up for cable? To have a kid in the next year? Someone, somewhere, is tallying all of that information about almost everyone. But good luck finding out what’s out there, who’s scoring it, and if your numbers are even actually about you at all. [More]

Science Tries To Prove That Confident Consumers Are More Likely To Switch Brands

Science Tries To Prove That Confident Consumers Are More Likely To Switch Brands

Say you’re faced with making a decision between multiple brands or change service providers. Your willingness to seek variety, or make a change — even if it requires additional effort — may be tied to how confident and empowered you feel at that moment. [More]

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

The Girl Scouts: they stand for wholesome, educational, and fun childhood activities. Right? Generally, yes, and even without coating every visible surface with pink sparkles. A new set of Barbie-themed activities and patch for the Daisy and Brownie levels (kindergarten through third grade) has horrified some critics, who think that the toy-maker’s influence is bad for girls’ self-image. [More]

After A McMocking, McDonald’s Provides A Straightforward Answer To Simple Question

After A McMocking, McDonald’s Provides A Straightforward Answer To Simple Question

Last week, we poked fun at McDonald’s for not only taking nearly a week to respond to a simple question about dipping sauces, but for turning that response into one of the most convoluted marketing messages we’ve ever received. After getting some Egg McMuffin on its face, the fast food giant has finally provided a more straightforward response. [More]

McDonald’s Answer To Simple Sauce Question Shows Why People Hate Marketing Execs

McDonald’s Answer To Simple Sauce Question Shows Why People Hate Marketing Execs

Though it was never as popular as BBQ or sweet and sour, McDonald’s hot mustard dipping sauce (not to be confused with honey mustard) for its McNuggets had been an option for decades (and wasn’t so bad when used in combination with the BBQ sauce, according to someone I know who looks a lot like me). Last week, some readers wrote in saying they were being told that McD’s had stopped offering hot mustard, so we sent off a one-sentence comment request to the company… We shouldn’t have been surprised by the nonsense response we eventually received. [More]

(Age.Owns)

Single Women With Baby-Making Siblings Are All The Rage In The Travel Industry

Here I am, a single woman with a career, lying around on heaps and heaps of money. But since I don’t have kids of my own, who can I spoil with all these riches? The nearest available child might do, but the travel industry is betting I’ll throw down my dispensable income to visit my nieces and nephews so I can ply them with presents like any childless aunt would. Heck, maybe I’ll take them to Disney World.* [More]

(evan__)

Report: Pro Athletes Are Mostly Shilling Junk Food To Kids

One of the perks of being a professional athlete is that you get paid the big bucks to endorse products, based on the premise that your fans will buy anything you put your name on. But one report says those lucrative endorsement deals are often tied to unhealthy foods marketed toward kids. [More]

Marketers Make Black Friday A Monthly Occurrence

Marketers Make Black Friday A Monthly Occurrence

It seems like a very long time ago that the phrase “Black Friday” referred to the day after Thanksgiving, an important but scary day in the retail calendar that kicked off the Christmas shopping season. Isn’t that still supposed to be the case? Not according to marketers, who have now expanded Black Fridays to every month of the year, because why not? [More]

Have A Very Hyundai Christmas, In Late August

Have A Very Hyundai Christmas, In Late August

Maybe they sent out the wrong mailing at the wrong time. Maybe they’re planning way ahead. Or maybe Gabriel’s local Hyundai dealership is putting whatever random crap gets people to open messages from them in the subject lines of their e-mails. In Gabriel’s case, it worked. He opened it. [More]

Newegg, Gap Beg Customers Not To Relegate Them To Gmail’s ‘Promotions’ Tab

Newegg, Gap Beg Customers Not To Relegate Them To Gmail’s ‘Promotions’ Tab

Even though some early studies have showed that Gmail’s recent effort to put all of our marketing e-mails in one folder for us hasn’t really affected response rates for the businesses that blast us with e-mails, some companies are desperate to persuade us to keep them in our inboxes. Desperate enough to walk us through changing our e-mail preferences. [More]

(Sven - servant to the canine & feline elite)

Gmail’s Tabbed Layout: Won’t Someone Think Of The Marketers?!

Back in May, Gmail introduced a new way to sort our inboxes, automatically assigning messages to different tabs. The default setting sticks marketing emails into a “promotions” folder that you can ignore entirely if you want to. Seems like a great idea…unless you’re the person sending out those e-mails. [More]

No One Has Marketed The Hell Out Of The Tooth Fairy, Until Now

No One Has Marketed The Hell Out Of The Tooth Fairy, Until Now

Visits from the Tooth Fairy are, by their nature, a commercial transaction. Many families buy or make special under-pillow holders that make it easier for the overnight visitor to find the teeth she (or he) is after and leave behind some cash. What the Tooth Fairy lacked was a coordinated marketing campaign with an online game, books, costumes, toys and other merch. Until now. [More]

JetBlue Gets Burned By Hot Weather Promotion

JetBlue Gets Burned By Hot Weather Promotion

As the Mid-Atlantic settles in for what must be the 623rd straight day of searing-hot temperatures, the folks at JetBlue are learning that maybe they shouldn’t rely on Mother Nature to cooperate when planning a promotional discount. The airline has had to pull the plug on an ill-conceived weather-related offering after too many people signed up. [More]

Aw, man, who did I toast last night?

Budweiser ‘Buddy Cup’ Lets You Facebook Friend Someone By Clinking Glasses For Some Reason

Sure, you could take your smartphone with you when you go out drinking, take some bleary-eyed selfies, and use the Facebook app to add all of your new friends to your Facebook friends page. Or you could try Budweiser’s Buddy Cup, a bar glass that we’re hoping is only a novelty item. It lets you send a friend request to anyone you clink glasses with while out drinking. [More]

(RockaWolf)

Why Do We Do The Whole Diamond Engagement Ring Thing, Anyway?

It’s sparkly, it’s clear or it’s colored, it’s cut in more ways than one person could dream up, it sits on your finger like a golf ball or a just-the-right-size bauble, it’s a girl’s best friend — twinkling alongside many a wedding proposal has been a diamond. And a lot of the time, these chunks of bling cost a pretty penny. So why do we do have this shiny ritual? (And someone please explain how a diamond can be a best friend? It can’t even talk.) [More]

Just a few oxygen options on Sephora.com

Oxygen Products, Oxygen Products, Everywhere! But Can It Really Get Into Your Skin?

The thing about oxygen is, we all need it to survive and thus, we all agree it’s a pretty good thing. No one’s like, “Oh yeah, oxygen? I’ll pass.” As something that is essential to our existence, companies have caught on to its universal appeal and have increasingly been marketing products promising infusions/boosts/bursts/whathaveyou of oxygen that ostensibly are good for your skin, because oxygen is so awesome.  [More]