Cute babies in ducky towels are the one universal language.

Why Is Amazon Mom Called Amazon Family Outside Of The U.S.?

Amazon does business in many different countries, and knows how to market to people all over the world. The Amazon Mom program started a few years ago, providing special discounts and fast shipping on items needed for babies. Yet why is it called “Amazon Mom?” Most primary caregivers are mothers, but there are plenty of children being raised by single fathers or two fathers: don’t they buy diapers, too? [More]

(Andrew*)

Lawsuit Against Jim Beam Challenges Bourbon’s “Handcrafted” Claim

When it comes to making a name for a brand, the words companies use to describe their products are chosen very carefully for maximum appeal. But the thing is, those words have to be true. Jim Beam is the latest liquor maker to face challenges over its claims that its bourbon is actually “handcrafted.” [More]

Should For-Profit Colleges Be Allowed To Spend Taxpayers’ Money To Put Their Names On NFL Stadiums?

Should For-Profit Colleges Be Allowed To Spend Taxpayers’ Money To Put Their Names On NFL Stadiums?

This past Sunday — and for the second time in seven years — the Super Bowl was played at a stadium carrying the University of Phoenix name. The for-profit online school paid more than $150 million to slap its brand on the stadium, with much of that money coming from taxpayers. Some groups say that for-profit schools should not be allowed to make such splashy marketing investments at a time when there are so many questions about the quality of education provided by for-profit institutions. [More]

(Dee)

Girl Scout Cookie Van Parks Outside Gym, Is Not Trying To Tempt Customers

We admire the enterprising spirit of this family, who decorated their van to maximize their Girl Scout cookie sales, promising delivery and seven delicious flavors. Our staff mostly consists of retired Girl Scouts, and we believe in supporting them, no matter how much it costs. Then we learned where the reader who submitted this photo spotted the van: in front of her gym. [More]

(funky_abstract)

Brands Are Scanning Your Selfies And Party Photos To Look For Their Logos

Let’s say that you’re a brand, like Nabisco or the North Face, and you want to see what people are saying about you online. You could do a text search of Facebook and Twitter, but that’s soooo 2009, and you can’t guarantee that people will always label the photos they take. Instead, third-party companies are slurping up every public photo that you upload online and scanning them to see what you’re eating, drinking, and wearing. [More]

(Noel)

Would You Buy A Johnny Rockets CD Or Toaster?

Would you go see a drive-in movie where carhops bring you food from chain diner Johnny Rockets? That’s in the works, as the brand plans to extend itself beyond its 330 existing restaurants. How about a fast-casual “express” model serving the same food more quickly and without waiters? How about Johnny Rockets branded small appliances and frozen food? This is all coming soon, starting in 2015. [More]

Retailer Forgets To Check The News, Sends Email Welcoming An Independent Scotland

Retailer Forgets To Check The News, Sends Email Welcoming An Independent Scotland

The staff over at Made.com in the United Kingdom were apparently up too late glued to the TV last night to see whether or not Scotland voted to become a separate country. Because while Scotland decided to stay in the UK, a marketing email sent bright and early this morning welcomed a new country to its rolls — Scotland. Well, this is awkward. [More]

Spirit Airlines Promotion Tries To Cash In On Nude Photo Hack Story

Spirit Airlines Promotion Tries To Cash In On Nude Photo Hack Story

While some people may be feeling sympathy for the celebrities whose naked photos were hacked over the weekend, one company appears to be turning it into a cringe-worthy marketing campaign. [More]

The young men in Comcast's ad are all very impressed that their offline game does not have buffering issues.

Comcast Commercial Claims Their Fast In-Home WiFi Can Make Your Offline Game Work Better

Comcast’s been irking a large segment of the internet again this week. This time, though, it doesn’t have anything to do with their pro-merger mania, their stance on net neutrality, or the problems with their actual service. The latest kerfuffle is all about a thirty-second commercial — one that doesn’t even seem to get the basics of its own technology right. [More]

This Sleazy Pitch Embodies The Worst Side Of Online Advertising

Click image to read the full e-mail from the marketing company.

Every day, our inboxes are slammed with laughably bad PR pitches that range from the unrelated — “tell your readers to check out our booth at the International Fly Fishing Film Festival” — to the hyperbolic — “this tip-figuring calculator app will literally change the way you dine out!” We don’t share these with you because, well… they’re just awful. But we recently received one that was both insidious and all-too-indicative of the ways in which marketers dangle money in front of blogs in order to get them to deliver on-message content. [More]

No Device Is Safe From Verizon’s Enhanced Program Tracking Your Every Online Move

No Device Is Safe From Verizon’s Enhanced Program Tracking Your Every Online Move

It’s no secret that consumers’ online habits influence the advertisements they’re shown while surfing the internet. But Verizon Wireless just upped the ante when it comes to sharing your online activities with marketers. [More]

Maxwell House Coffee Settles For “Good,” Not Great Or Awesome

Maxwell House Coffee Settles For “Good,” Not Great Or Awesome

Young adults are no longer interested in mediocre coffee. As far as Maxwell House is concerned, that’s okay. They don’t need the cool kids with their pour-overs and their burr grinders. Their new marketing campaign targets customers who want coffee that’s just, you know, good enough. [More]

Samsung Needs To Stop With The Sexist Marketing Already

Samsung Needs To Stop With The Sexist Marketing Already

Okay, the electronics industry in general isn’t known for its commitment to progressive views on gender. As Samsung has become a global brand, though, people are noticing the subtle and not-at-all subtle sexism of their advertising. [More]

This Brand Video Stands For Everything And Nothing

This Brand Video Stands For Everything And Nothing

Last month, McSweeney’s Internet Tendency published a very simple, very funny prose description of the world’s most banal promotional video for a brand. What brand? What are they selling? It doesn’t really matter, and that was the point: a montage of stock footage of positive images and ethnically diverse smiling people can sell anything. Now the piece has been brought to life…by a stock footage firm. [More]

Predictive Models, Secret Scores: How Computers Decide Who You Are & What To Sell You

(Mike Saechang)

Savvy consumers all know that their lifetime debt history ends up in their credit score, and that lenders use that score to try to predict if someone is a good bet for a big loan like a mortgage. But even the most-connected consumer may not realize how many hundreds of other scores we all now trail in our wakes too, thanks to the advent of big data. Do you know, to the last decimal, how likely are you to buy jewelry? To sign up for cable? To have a kid in the next year? Someone, somewhere, is tallying all of that information about almost everyone. But good luck finding out what’s out there, who’s scoring it, and if your numbers are even actually about you at all. [More]

Science Tries To Prove That Confident Consumers Are More Likely To Switch Brands

Science Tries To Prove That Confident Consumers Are More Likely To Switch Brands

Say you’re faced with making a decision between multiple brands or change service providers. Your willingness to seek variety, or make a change — even if it requires additional effort — may be tied to how confident and empowered you feel at that moment. [More]

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

The Girl Scouts: they stand for wholesome, educational, and fun childhood activities. Right? Generally, yes, and even without coating every visible surface with pink sparkles. A new set of Barbie-themed activities and patch for the Daisy and Brownie levels (kindergarten through third grade) has horrified some critics, who think that the toy-maker’s influence is bad for girls’ self-image. [More]

After A McMocking, McDonald’s Provides A Straightforward Answer To Simple Question

After A McMocking, McDonald’s Provides A Straightforward Answer To Simple Question

Last week, we poked fun at McDonald’s for not only taking nearly a week to respond to a simple question about dipping sauces, but for turning that response into one of the most convoluted marketing messages we’ve ever received. After getting some Egg McMuffin on its face, the fast food giant has finally provided a more straightforward response. [More]