TiVo Invokes Aereo’s Corporate Corpse To Market An “Exclusive” Deal That Costs $70 More Than No Deal At All

TiVo Invokes Aereo’s Corporate Corpse To Market An “Exclusive” Deal That Costs $70 More Than No Deal At All

Aereo only operated for two years, and in that time the company commanded a small but loyal fan base. Customers in the cities where the streaming service operated enjoyed being able to capture, record, and stream local over-the-air broadcasts… until the company got shot down by the courts and went bankrupt. Now, another company is trying to fan those flames of affection for its own marketing — and the deal on offer is not good at all. [More]

10 Things We Learned About The University Of Phoenix’s Alleged Military Marketing Strategy

10 Things We Learned About The University Of Phoenix’s Alleged Military Marketing Strategy

It’s no secret that for-profit colleges receive a large chunk of their revenue from military education benefits. To deter unscrupulous for-profit colleges from unfairly targeting these prospective students, the government has imposed several limitations on just how these companies can recruit servicemembers. But a new report shows that one of the nation’s largest proprietary education institutions – The University of Phoenix – spends millions of dollars to allegedly skirt those rules. [More]

The marketers shut down by the FTC hawked "risk free trials" of a variety of skincare products that weren't actually free.

FTC Says Some Of Those “Risk-Free Trials” For Skincare Products Are Bogus, Shuts ‘Em Down

Sometimes it’s hard to ignore the lure of a “risk-free trial” when it comes with a product that promises to leave your skin youthful, radiant and as soft as a baby’s bottom. But as the Federal Trade Commission once again reminds us, those deals often come with strings attached and hollow promises. [More]

Ashworth College agreed to settle charges it misled students.

For-Profit Educator Ashworth College Settles FTC Charges It Misrepresented Career Opportunities, Transfer Credits

Federal regulators’ crackdown on the for-profit education industry continued today as Georgia-based Ashworth College agreed to settle Federal Trade Commission charges the company misled students about career training and credit transfers. [More]

McDonald’s Now Threatening To Sneak Into Your Kitchen, Steal Your Food

McDonald’s Now Threatening To Sneak Into Your Kitchen, Steal Your Food

Five years ago, we warned you that before long, “artisanal” would become the new “organic,” and companies would adopt it in their marketing. The prediction came true, and companies like McDonald’s and Arby’s are advertising “artisan” mass-produced meat products. In advertising their artisan grilled chicken products, McDonald’s may be taking their “we use real food, honest” thing a little too far. [More]

(Harry McCracken)

McDonald’s, If It’s Come To This, Just Improve Your Food

“We’ve heard the same rumors you have,” says a recent publication from McDonald’s. “Fillers in our beef, so called ‘pink slime.'” The message is fine, but the location is problematic: McDonald’s is not only protesting a little too much, but this message is on a tray placemat. In one of their restaurants. The kind that you look at while you eat your McDonald’s food. [More]

Tobacco Companies Sue FDA Over Cigarette Packaging Guidelines

(mendhak)

For more than 5 years, the FDA has had authority to regulate tobacco products, and last month, the agency issued guidance to the tobacco industry about when cigarette makers must seek FDA approval on changes to packaging. The country’s largest tobacco businesses now believe the FDA is overstepping its authority and violates their rights to free expression. [More]

(Pamela Greer)

Retailers Only Have Eyes For You With Latest Online Marketing Efforts

On the one hand, it can be very convenient to get a coupon emailed to you based on your obsession with tacos. On the other, having every website you visit blast your eyes with ads for the same darn pair of lime green shoes you already bought as part of a Halloween costume and never intend to buy again. But some retailers say they’re working on tailoring such marketing efforts down to each person individually, to maximize effectiveness and cut down on irritation. [More]

Burger King is letting a Gloria the chicken decide which locations can serve Chicken Fries for the day.

Burger King Is Apparently Leaving Product Decisions Up To A Chicken Now

When determining where to launch new menu items, you would think that fast food restaurants take a number of issues into consideration: popularity in that area, cost, projected sales. Apparently for Burger King and its soon-to-return Chicken Fries, the only opinion that matters is that of an actual chicken named Gloria. [More]

Cute babies in ducky towels are the one universal language.

Why Is Amazon Mom Called Amazon Family Outside Of The U.S.?

Amazon does business in many different countries, and knows how to market to people all over the world. The Amazon Mom program started a few years ago, providing special discounts and fast shipping on items needed for babies. Yet why is it called “Amazon Mom?” Most primary caregivers are mothers, but there are plenty of children being raised by single fathers or two fathers: don’t they buy diapers, too? [More]

(Andrew*)

Lawsuit Against Jim Beam Challenges Bourbon’s “Handcrafted” Claim

When it comes to making a name for a brand, the words companies use to describe their products are chosen very carefully for maximum appeal. But the thing is, those words have to be true. Jim Beam is the latest liquor maker to face challenges over its claims that its bourbon is actually “handcrafted.” [More]

Should For-Profit Colleges Be Allowed To Spend Taxpayers’ Money To Put Their Names On NFL Stadiums?

Should For-Profit Colleges Be Allowed To Spend Taxpayers’ Money To Put Their Names On NFL Stadiums?

This past Sunday — and for the second time in seven years — the Super Bowl was played at a stadium carrying the University of Phoenix name. The for-profit online school paid more than $150 million to slap its brand on the stadium, with much of that money coming from taxpayers. Some groups say that for-profit schools should not be allowed to make such splashy marketing investments at a time when there are so many questions about the quality of education provided by for-profit institutions. [More]

(Dee)

Girl Scout Cookie Van Parks Outside Gym, Is Not Trying To Tempt Customers

We admire the enterprising spirit of this family, who decorated their van to maximize their Girl Scout cookie sales, promising delivery and seven delicious flavors. Our staff mostly consists of retired Girl Scouts, and we believe in supporting them, no matter how much it costs. Then we learned where the reader who submitted this photo spotted the van: in front of her gym. [More]

(funky_abstract)

Brands Are Scanning Your Selfies And Party Photos To Look For Their Logos

Let’s say that you’re a brand, like Nabisco or the North Face, and you want to see what people are saying about you online. You could do a text search of Facebook and Twitter, but that’s soooo 2009, and you can’t guarantee that people will always label the photos they take. Instead, third-party companies are slurping up every public photo that you upload online and scanning them to see what you’re eating, drinking, and wearing. [More]

(Noel)

Would You Buy A Johnny Rockets CD Or Toaster?

Would you go see a drive-in movie where carhops bring you food from chain diner Johnny Rockets? That’s in the works, as the brand plans to extend itself beyond its 330 existing restaurants. How about a fast-casual “express” model serving the same food more quickly and without waiters? How about Johnny Rockets branded small appliances and frozen food? This is all coming soon, starting in 2015. [More]

Retailer Forgets To Check The News, Sends Email Welcoming An Independent Scotland

Retailer Forgets To Check The News, Sends Email Welcoming An Independent Scotland

The staff over at Made.com in the United Kingdom were apparently up too late glued to the TV last night to see whether or not Scotland voted to become a separate country. Because while Scotland decided to stay in the UK, a marketing email sent bright and early this morning welcomed a new country to its rolls — Scotland. Well, this is awkward. [More]

Spirit Airlines Promotion Tries To Cash In On Nude Photo Hack Story

Spirit Airlines Promotion Tries To Cash In On Nude Photo Hack Story

While some people may be feeling sympathy for the celebrities whose naked photos were hacked over the weekend, one company appears to be turning it into a cringe-worthy marketing campaign. [More]

The young men in Comcast's ad are all very impressed that their offline game does not have buffering issues.

Comcast Commercial Claims Their Fast In-Home WiFi Can Make Your Offline Game Work Better

Comcast’s been irking a large segment of the internet again this week. This time, though, it doesn’t have anything to do with their pro-merger mania, their stance on net neutrality, or the problems with their actual service. The latest kerfuffle is all about a thirty-second commercial — one that doesn’t even seem to get the basics of its own technology right. [More]