Consumerist
-
privacy
Marketers Announce They Will Bring More Transparency To Personal Data Collection By 2010
Several major advertising trade groups announced yesterday that starting in 2010, they will implement a new set of self-imposed guidelines on how they collect and use your personal info, in an attempt to prevent the government from handing down federal regulations. More » -
recession
Sears: Lose Your Job, Keep Your Purchase, Forget The Debt
Acknowledging that skittish consumers are still unwilling to buy big-ticket items, Sears tomorrow plans to unveil a bold new guarantee: if you lose your job after charging a purchase worth $399 or more to your Sears card, the retailer will credit 1/12th of the purchase price to your account for each month you are unemployed. If you stay jobless for one year, the debt is entirely forgiven, and the appliance is yours to keep. More » -
marketing
Sams Club Giving Kids Candy In Pill Bottles
The Sam's Club in Salisbury, Maryland, is promoting its pharmacy by handing out pill bottles filled with candy to kids. I guess that's better than filling Dots boxes with Vicodin. Or handing out gallon-sized jugs of Nerds. Update: Sam's Club has ended the promotion and apologized for it. More » -
health
Former FDA Head Says Food Manufacturers Use Sugar, Salt, And Fat To Short Circuit The Brain's Reward System
Do you have trouble resisting the urge to scarf down that cookie/candy bar/entree? Maybe it's because somewhere upstream, experts spent lots of time and money manipulating the ingredients to deliver the consumer to a "bliss point," suggests former FDA head Dr. David A. Kessler. His book "The End of Overeating" looks at how modern food has been designed to be as irresistible and satisfying as possible. More » -
consumer defection dilemma
Shoppers Aren't As Loyal To Brands Anymore
We're all sluts, so says the research. More » -
rebranding
Pizza Hut Tries To Avoid Blame For Its Pizza, Shortens Name To "The Hut"
Update: To clarify, Pizza Hut isn't changing its name. It's co-adopting "The Hut" is a secondary branding mark, or something like that. (Thanks to William!) More » -
marketing
Chase Marketing Credit Cards To The "Twilight" Demographic... And Creeping Them Out
Reader Chloe is a teenager, a college freshman, and she is creeped out by the ads for Chase credit cards that keep popping up on Facebook. Why? Because they want to give her "points" toward Twilight books in exchange for applying for, and using a student credit card. More » -
videos
Consumer Reports Evaluates Cool Surge Portable Air Cooler, Made By Same Folks Who Brought You The “Amish Heaterâ€
The company behind the "Amish man's new miracle idea"—a heater—is back! Here's Consumer Reports' evaluation of the Cool Surge. More » -
-
blogging
FTC Wants Bloggers To Reveal When They're Being Compensated To Promote A Product
You know what's worse than not having a big bag of M&Ms on your desk to enjoy while you work? Having to read a blogvertisement disguised as editorial content! Hold on, I have to eat some more M&Ms. Good gravy these are delicious. Did you know M&M's cure malaria? It's true! Anyway, the FTC says bloggers should reveal when they're being compensated in some way to promote a product, and I agree. More » -
badvertising
DC Area Mall Pulls Ads That Turn Vietnam Memorial Into Store Directory
Tysons Corner, an upscale mall in the Washington, D.C. area, just pulled down over 400 ads that were recently posted in the city's metro system because they looked an awful lot like the Vietnam Veterans Memorial, except instead of names of soldiers they had names of famous retail stores. We're sure they would have gone with soldier names if any of the soldiers offered great deals on today's hottest fashions. This is really on you, America's Finest. More » -
can-spam
No, You Can't Opt Out Of Capital One's E-Mails, Ever
What's an account-related message from your company, and what's marketing? Kevin, the subject of this week's Red Tape Chronicles column, wants to know, because he'd like Capital One to stop sending him advertisements for their products. Capital One claims that he can't opt out, since the marketing pitches are "account management communications." Right. More » -
snuggies
Weezer Introduces Weezer-Branded Snuggie, A Piece Of Us Dies Inside
Weezer frontman Rivers Cuomo has decided to follow his rock heroes Kiss down the road of poor merchandising decisions and is partnering with everyone's favorite wearable blanket to introduce The Wuggie. This is actually happening.
More »
-
psas
Looking To Interview Truth-In-Advertising Lawyer
Are you a lawyer with experience and knowledge of truth-in-advertising litigation? Or know someone who is? I'm looking to interview such a person for an article with a deceptive marketing hook. Email me at ben@consumerist.com, subject line, "lawyer." -
snakes on a plate
TGI Friday's Learns That Serving Decomposed Snake Heads Is Bad For Business
Back at the beginning of May, Consumerist broke the story of a man who discovered a decomposing snake head in his side order of broccoli at TGI Friday's. We even had charming pictures. The next week, Albany, NY-area news media reported that the snake wasn't steamed with the broccoli, but the restaurant and police still don't know who the herp perp could be. What they do know is that the notoriety from the snake incident has hurt business. More » -
coupons
Sears Pays $10 In Coupons For Your Email Address
Max wants to know why he hasn't received the $10 gift certificate that the cashier at Sears promised him for turning over an email address to receive marketing messages. We contacted Sears and found out what's actually going on. More » -
sunscreen
If This SPF Goes Any Higher, My Sunscreen Will Turn Into Aluminum Foil
There's some sort of arms race between sunscreen lotion companies to offer the absolute highest protection possible, but the New York Times points out that it's mostly a marketing gimmick.
More »The difference in UVB protection between an SPF 100 and SPF 50 is marginal. Far from offering double the blockage, SPF 100 blocks 99 percent of UVB rays, while SPF 50 blocks 98 percent. (SPF 30, that old-timer, holds its own, deflecting 96.7 percent).
-
marketing
If You Visit Venezuela, Please Bring Us Back A Penisphone
That rascal Hugo Chavez! First he uses a photo op with President Obama to hawkhis newa book, and now he's on Venezuelan TV urging his citizens to buy a new Vergatario cellphone. For those not up on Spanish slang, that's equivalent to buying a Dickarama here in the states. More » -
internet marketing
Easy Weight Loss And Free Cash: A Dubious Product Online Marketing Empire Revealed
I started out looking at the advertising and affiliate practices of one company, CreditReport America, and learned that the company that owns this site apparently produces a solid majority of the ads on the Web that annoy me.
Meet Just THINK Media of Sherwood Park, Alberta, Canada, and their online empire of dubious products. Magic weight loss tea, free government grants, acai and red wine pills, colon cleanser, free credit reports...if there are incessant ads for it everywhere on the Web, they probably sell it. More »
8:00 AM on Wed May 13 2009
By Laura Northrup
0 views, 33 comments
marketing
New York, 8:01 PM
Sun Jul 5
6 posts in the last 24 hours
Tip Your Editors:
tips@consumerist.com
Co-Executive Editor:
Ben Popken
Email | AIM | Twitter
Co-Executive Editor:
Meghann Marco
Email | Twitter
Senior Editor:
Chris Walters
Email | Twitter
Weekend Editor:
Carey Greenberg-Berger
Email | AIM
Associate Editor:
Alex Chasick | Email
Assistant Editor:
Laura Northrup
Email | AIM | Twitter
Comments Moderator:
Email | AIM
Contributing Editors:
Lucy Bayly | Email
Phil Villarreal | Email
