(AJ Brustein)

Food Companies Have Figured Out How To Market To Kids: Smartphones, Duh

If you’re suddenly hearing things from your kids like, “Mommy, can I please have a [insert food item child has never, ever asked for before]?” just look at the piece of electronic gadgetry in your child’s hands. Food marketers have wised up to the fact that kids these days are getting smartphones younger and younger, and subsequently becoming glued to the devices early on. Ah, nothing like a captive audience to get your ad campaign across. [More]