Homeless People Become 4G Hotspots In Charitable Marketing Stunt

Homeless People Become 4G Hotspots In Charitable Marketing Stunt

It takes some doing to turn heads amid the media circus that is South by Southwest, but marketing firm BBH just that by transforming homeless guys into walking 4G WiFi hotspots. Promoters say the stunt is meant to bring the plight of the homeless to light, but there are also questions about whether or not the contractors are being exploited. [More]